Working with the Coffee Bean Shop has been an enjoyable experience. And provides a good case study for our Ashford web design work. Selling high quality coffee beans, which are freshly roasted in the UK, means reaching a discerning buyer of fine food and drink. So we needed to deliver a website design for customers with taste. And with such an interesting product, there was plenty of inspiration for us! Working across Kent, the Coffee Bean Shop is just one of a number of clients we help with Marketing and Web Design in Ashford, Kent.
Our work included a major rebrand for the business. Plus a brand new eCommerce website, email marketing, and printed promotional material.
Several companies had failed to meet the expectations of the Coffee Bean Shop. So when we were given the task of a complete rebrand, we knew we had to deliver. Re-imagining a business can be a challenging task. But one of our experienced designers created a bold new logo which reflected the personality of the Coffee Bean Shop. As a result it’s also memorable and stands out amongst competitors.
Obviously the new logo and colourscheme had to be extended across all print and digital properties. So we gave the existing eCommerce website a complete overhaul. That was combined with an initial SEO audit which helped to deliver results almost immediately. We also created new designs and layouts for promotional emails, and other marketing material. Which continue to deliver results.
New website created that now ranks page one on Google and the other major search engines for buy coffee and buy coffee beans. These are very competitive key words (78 million results) but page one was achieved within three months.
Re-branding has been a huge success with over 98% of clients agreeing it was much better than the old brand. We now conduct regular ( weekly) e-mail campaigns that are achieving good results and increasing customer base week on week.
“The Smart Domain Group has achieved more in six months than other marketing companies I have dealt with have in over four years. Totally professional, a pleasure to do business with and the results achieved in such a short space of time are amazing. I look forward to our continued marketing partnership.”
Liz Powell, Founder of The Coffee Bean Shop