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How Do You React to Negative Reviews?
A very important part of marketing; reviews can determine sales from a marketing campaign and can even impact your ranking in search. But, just how do you react to negative reviews?Many of your potential customers will rely on reviews to determine if they will purchase from you. These reviews, positive or negative, greatly affect how someone will p...
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Organic versus Paid SEO: which is better?
It's the age old question: Is it better to pay for your SEO, to put money into pay-per-click and guarantee you'll be at the top of Google, or if you should add keywords, pages and quality back-links to up your organic SEO? Both have disadvantages and drawbacks that can both help and hinder your website. Putting your website at the top of Go...
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How small businesses can optimise pages for Google snippets
Getting featured at the top of a Google search can mainly be done one of three ways. By organic SEO, paid SEO or by Google snippet. Though the snippet is rarer and harder to get hold of, it can be extremely valuable for websites that find it difficult to rank with organic SEO. Where paid SEO costs money, the Google snippet is completely free. Howev...
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Google Recommend Switch From Mobile to Responsive Sites ASAP!
If you currently have a mobile website for your business, Google recommends any swap to a responsive site happens as soon as possible. The reason is that the mobile-first search index will be arriving soon. And that will have implications if you make the switch after Google has changed to prioritising mobile. The mobile-first index was originally a...
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How to Optimise Images for The Web
Page titles are an important part of SEO that are often overlooked; they are tucked down at the bottom of the editing page and some might even use a generic name to simply describe what they are talking about on that page. Some might even use the name of the website as every page title. I know; frightening, isn't it?Though optimising page ...
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The Top 10 Social Media Management Tools for Small Businesses
When it comes to social media there’s nothing more important than management. Not only pre-posting, but post-posting too. How well has your content been received? What’s worked well? What hasn’t? What, for future, do you need to improve on?Just looking at posts might not tell you that; engagement is a fickle beast, after all. But,...
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Google's Update to Their Featured Snippet Box
Google’s search engine is being constantly updated and changed. From Googles ranking algorithm to the general way the search engine reacts to the user; everything gets changed over time. If you see a featured snippet, it might be down to a new Google update.‘Project Owl’ was one of the more recent updates which targeted wrong cont...
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Google Updates: Should We Be Told More?
Once upon a time, Google gave us information on their updates pre-release. These updates were regularly announced and would include details on the changes being made to their ranking algorithms. This gave SEO companies and organisations the chance to react and ensure their websites were up to par. So should we be given more information about upcomi...
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The 10 Best Fonts Web Designers Should Be Using
There’s a lot of old, tired fonts out there that get used over, and over, and over again. You see Times New Roman, Helvetica and Arial everywhere. So, why not spruce up your web design a little? Here is a list of ten fonts that you might not have heard of, or might not have thought of using. Experiment and see where these fonts can get you!La...
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