Blog
E-mail Marketing is Still Effective; Don’t Believe the Naysayers!
Despite what many marketing and web design companies may tell you, e-mail marketing is still effective. Some wrongly consider it outdated and obsolete. But in all honesty, it’s still one of the most effective marketing techniques any small business can employ, even in 2017.In fact, 59% of B2B marketers consider e-mail marketing the most effec...
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15 Things to Check When Launching a New Website
Through an internal web design specialist or through paying a web design agency; launching a new website is a great experience. However, there are many ways this can go wrong. We have collected a list of elements that need to be checked when launching a new website to give you the best chance at success.Checking these elements for your own site bef...
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The Seven Less Obvious On-Site SEO Issues
Your website might look great and work as you want it; but there could be elements behind it that are ruining its ranking potential. Aside from the usual SEO basics - avoiding keyword stuffing, making relevant content, above-the-fold advertising and ensuring the users come first - there are many more subtle potential problem areas. In fact, there a...
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Google Posts: What could they mean for your business?
As we know, Google is always looking to improve its algorithms and the services it provides its users; with this in mind, they have recently brought out 'Google Posts' (albeit only in America at the moment.) Originally tested during the 2016 U.S elections, Google Posts offered candidates the ability to submit updates that would appear direc...
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One-Page Websites: Are They Good or Bad for Your Business?
Don’t want to spend too much on a website? One-page websites are perfect. However, they do come with a lot of repercussions.Without going into too much detail, one-page websites are not good for any business. A website with multiple pages with quality content and images will rank and do much better than a single-page website. They do have the...
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How will Google's RankBrain affect your ranking?
You may have never heard of Google's RankBrain machine-learning system. It might also be that your SEO might have mentioned it to you and it went over your head. However, it's becoming more and more relevant in today's ever-changing world of search engine rankings.RankBrain was developed by Google to help improve search results. Plus, i...
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Effectively using hashtags on social media: Is it that important?
When posting on any kind of social media, effectively using hashtags is one of the golden rules. Just adding your comments doesn't mean a whole lot if people can't find what you're posting about. That's where hashtags come in. If you search for something on Instagram you're a lot more likely to find it if it has a hashtag using ...
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9 Factors of Effective E-Commerce Website Design
E-commerce websites are highly effective ways to sell products online instead of relying on people walking into your shop as your only method of making sales. Having an e-commerce website broadens your reach in addition to offering an easy method for customers to purchase your products. We will be covering 9 factors of effective e-commerce website ...
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Driving Conversions with a Mobile Site
Nearly 60% of searches performed on Google are via mobile devices. This means more than half of the visitors to your site could possibly be using a mobile device to view your website. But, does your site entice, interest and then drive your potential customers to make a purchase or enquiry? Driving conversions with a mobile site consists of multipl...
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Why badly written content and SEO don't mix
When it comes to improving the rankings on your website, search engine optimisation is key. But, what happens when you haven't got a lot of content to add keywords to? Or, if the content you do have is poorly written? Even some web design companies don't provide copywriting as an aspect of a website package. Writing your website yourse...
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