Blog
How will Google's RankBrain affect your ranking?
You may have never heard of Google's RankBrain machine-learning system. It might also be that your SEO might have mentioned it to you and it went over your head. However, it's becoming more and more relevant in today's ever-changing world of search engine rankings.RankBrain was developed by Google to help improve search results. Plus, i...
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Effectively using hashtags on social media: Is it that important?
When posting on any kind of social media, effectively using hashtags is one of the golden rules. Just adding your comments doesn't mean a whole lot if people can't find what you're posting about. That's where hashtags come in. If you search for something on Instagram you're a lot more likely to find it if it has a hashtag using ...
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9 Factors of Effective E-Commerce Website Design
E-commerce websites are highly effective ways to sell products online instead of relying on people walking into your shop as your only method of making sales. Having an e-commerce website broadens your reach in addition to offering an easy method for customers to purchase your products. We will be covering 9 factors of effective e-commerce website ...
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Driving Conversions with a Mobile Site
Nearly 60% of searches performed on Google are via mobile devices. This means more than half of the visitors to your site could possibly be using a mobile device to view your website. But, does your site entice, interest and then drive your potential customers to make a purchase or enquiry? Driving conversions with a mobile site consists of multipl...
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Why badly written content and SEO don't mix
When it comes to improving the rankings on your website, search engine optimisation is key. But, what happens when you haven't got a lot of content to add keywords to? Or, if the content you do have is poorly written? Even some web design companies don't provide copywriting as an aspect of a website package. Writing your website yourse...
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How Do You React to Negative Reviews?
A very important part of marketing; reviews can determine sales from a marketing campaign and can even impact your ranking in search. But, just how do you react to negative reviews?Many of your potential customers will rely on reviews to determine if they will purchase from you. These reviews, positive or negative, greatly affect how someone will p...
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Organic versus Paid SEO: which is better?
It's the age old question: Is it better to pay for your SEO, to put money into pay-per-click and guarantee you'll be at the top of Google, or if you should add keywords, pages and quality back-links to up your organic SEO? Both have disadvantages and drawbacks that can both help and hinder your website. Putting your website at the top of Go...
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How small businesses can optimise pages for Google snippets
Getting featured at the top of a Google search can mainly be done one of three ways. By organic SEO, paid SEO or by Google snippet. Though the snippet is rarer and harder to get hold of, it can be extremely valuable for websites that find it difficult to rank with organic SEO. Where paid SEO costs money, the Google snippet is completely free. Howev...
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Google Recommend Switch From Mobile to Responsive Sites ASAP!
If you currently have a mobile website for your business, Google recommends any swap to a responsive site happens as soon as possible. The reason is that the mobile-first search index will be arriving soon. And that will have implications if you make the switch after Google has changed to prioritising mobile. The mobile-first index was originally a...
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