Blog
What You Need to Know: The Ultimate Email Marketing Checklist
When it comes to email marketing, you might think “well that’s pretty easy, you’re just sending someone an email!” Well, yes, that’s true, but that’s only the first part. It’s the marketing that’s the hard bit. Just like this title: The Ultimate Email Marketing Checklist. Fancy, right? It’s desi...
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Is Your Website Due for a Redesign?
Like any form of technology, the internet is continually changing and updating. It’s therefore always worth checking if your website needs refreshing. But if someone was to ask you ‘Is your website due for a redesign?’, how would you know? There are several ways in which you can find out and we’ll tell you how….Does y...
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Utilising the Most Efficient UX Practices
When you've got an e-commerce website, generating as much business as possible is absolutely crucial. With the online market getting more and more populated, it's well worth looking into ways in which you can improve the user experience on your website. Utilising highly efficient UX (User Experience) practices entices visitors to stay ...
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Google’s Panda: Poor quality content and your rankings
First released in February 2011, Google’s Panda algorithm is designed to lower the ranks of “low-quality sites”. This may seem like a good idea; of course you want bad sites to go to the bottom of Google and good sites to go to the top. But, what constitutes a “bad” site in Google’s eyes? And, how can you stop yo...
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E-mail Marketing is Still Effective; Don’t Believe the Naysayers!
Despite what many marketing and web design companies may tell you, e-mail marketing is still effective. Some wrongly consider it outdated and obsolete. But in all honesty, it’s still one of the most effective marketing techniques any small business can employ, even in 2017.In fact, 59% of B2B marketers consider e-mail marketing the most effec...
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15 Things to Check When Launching a New Website
Through an internal web design specialist or through paying a web design agency; launching a new website is a great experience. However, there are many ways this can go wrong. We have collected a list of elements that need to be checked when launching a new website to give you the best chance at success.Checking these elements for your own site bef...
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The Seven Less Obvious On-Site SEO Issues
Your website might look great and work as you want it; but there could be elements behind it that are ruining its ranking potential. Aside from the usual SEO basics - avoiding keyword stuffing, making relevant content, above-the-fold advertising and ensuring the users come first - there are many more subtle potential problem areas. In fact, there a...
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Google Posts: What could they mean for your business?
As we know, Google is always looking to improve its algorithms and the services it provides its users; with this in mind, they have recently brought out 'Google Posts' (albeit only in America at the moment.) Originally tested during the 2016 U.S elections, Google Posts offered candidates the ability to submit updates that would appear direc...
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One-Page Websites: Are They Good or Bad for Your Business?
Don’t want to spend too much on a website? One-page websites are perfect. However, they do come with a lot of repercussions.Without going into too much detail, one-page websites are not good for any business. A website with multiple pages with quality content and images will rank and do much better than a single-page website. They do have the...
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How will Google's RankBrain affect your ranking?
You may have never heard of Google's RankBrain machine-learning system. It might also be that your SEO might have mentioned it to you and it went over your head. However, it's becoming more and more relevant in today's ever-changing world of search engine rankings.RankBrain was developed by Google to help improve search results. Plus, i...
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