Blog
Fake Reviews: Are They Worth the Risk?
You break Googles guidelines, break the law, but you get a better business profile online. Is it worth it? Fake reviews can aid your business, but can also be a quick way to fall.There have been many businesses, with some still doing it, that will create or purchase fake reviews for their local business profile. This is viewed as a great way to boo...
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How To Choose the Right E-Commerce Website Provider
Over the last ten years, e-commerce websites have steadily grown in popularity. Business owners know that selling their products online opens them up to greater sales potential. In fact, online sales jumped up nearly 15% last year across the board – this is only going to increase in the future too. However, finding the right e-commerce websit...
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Why is it so Important to Have a Website in 2017?
A well-built, user friendly and attractive site will take your business farther in the online market. However, there are still businesses out there that have not joined the thousands of companies that have a website. In this article, we will cover just why it is important to have a website in 2017.Since the birth of the internet in 1989, it has gro...
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A New Look for Mobile Product Card Unit Ads
Changing the way online shopping works in their search engine; Google are making changes to the mobile product card unit ads.Currently, this change has only been applied to specific products. When performing a search for a product on Google the results will show a list of stores that have that product in stock. In addition, it will also compare the...
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How to Write the Perfect Meta Description
Writing an informative and engaging Meta Description is vitally important to the success of any website in the search engine result pages. But you’d be surprised how many business owners and website companies neglect this fantastic opportunity to promote the business. It’s therefore even more vital to follow this helpful guide on how to...
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Mobile AdWords Extensions Get an Upgrade
We have experienced constant changes to the way ads appear on Google. From the reduced number of ads on a single page to the inclusion of callout and structured snippet extensions; there have been many changes and updates to Adwords. Most recently, there has been another upgrade to the mobile AdWords extensions which we will be covering in this art...
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What You Need to Know: The Ultimate Email Marketing Checklist
When it comes to email marketing, you might think “well that’s pretty easy, you’re just sending someone an email!” Well, yes, that’s true, but that’s only the first part. It’s the marketing that’s the hard bit. Just like this title: The Ultimate Email Marketing Checklist. Fancy, right? It’s desi...
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Is Your Website Due for a Redesign?
Like any form of technology, the internet is continually changing and updating. It’s therefore always worth checking if your website needs refreshing. But if someone was to ask you ‘Is your website due for a redesign?’, how would you know? There are several ways in which you can find out and we’ll tell you how….Does y...
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Utilising the Most Efficient UX Practices
When you've got an e-commerce website, generating as much business as possible is absolutely crucial. With the online market getting more and more populated, it's well worth looking into ways in which you can improve the user experience on your website. Utilising highly efficient UX (User Experience) practices entices visitors to stay ...
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Google’s Panda: Poor quality content and your rankings
First released in February 2011, Google’s Panda algorithm is designed to lower the ranks of “low-quality sites”. This may seem like a good idea; of course you want bad sites to go to the bottom of Google and good sites to go to the top. But, what constitutes a “bad” site in Google’s eyes? And, how can you stop yo...
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