Blog
Is Your Local Search Marketing Up To Scratch?
For small businesses and start-ups, local search marketing is massively important. But many don't consider it necessary and others don't even know it exists! This is a mistake that you mustn't make, as having a strong presence in local search results is fundamental to conversions and enquiries.To put it simply, a local business is any b...
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What Social Media Platforms Should You Use and Why?
Social media is a powerful marketing tool when used correctly. Used as another form of gaining traffic to the site, it can also be used to have a more personal interaction with clients while also keeping them updated with what's happens. However, there are so many social media platforms out there and not all companies now what they should use. ...
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Turning 404 Pages into Something Beneficial
A 404 page is something every website will have and are often overlooked or ignored. 404 pages can quickly be turned into something beneficial for your website; especially if you constantly have changing URLs. In this article, we will be covering how turning 404 pages into something beneficial will be good for your website.We will be covering a var...
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Google Algorithms: Should You Fear Them?
Website designers and business owners are constantly being bombarded with news about 'HUGE' Google algorithms. Fear and panic can easily be spread by SEOs, just at the sight of words like 'Panda' or 'Penguin.' But the reality is that these algorithms, and the changes made to them, shouldn't lead to the ringing of panic b...
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What is Google Stamp and how will it affect businesses?
If you've used Snapchat before, you'll have likely seen their 'Discover' feature. If you've never used it, this feature allows users to quickly swipe between interesting pieces of content. Tailored to them, this includes images, text and videos. Google is now planning to launch a similar feature, called 'Google Stamp'.Wh...
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The Most Commonly Asked SEO Questions
If you've got a website, the chances are you'll have heard the term 'search engine optimisation' before. With online competition fiercer than ever, search engine optimisation is absolutely vital. But do you know exactly what it means and what is involved? If not, don't worry; you're not alone! People across the globe are con...
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SEO or PPC; Which One Should You Use?
Both SEO (Search Engine Optimisation) and PPC (Pay Per Click) are widely used by businesses to rank highly in search engines. However, the question is always raised; SEO or PPC; which one should you use?SEO is a long-term investment that over time aims to get you to the top of the results in search engines. This takes time and requires a lot of wor...
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How to Improve Paid Search Campaigns for Small Business Owners
We've talked about the pros (and cons) of using Paid Search and paid SEO for your website on our blog before, but what happens when you put money into it and you don't get any traffic? What are you doing wrong? What can you do to make your Paid Search work? In this article, we'll be discussing how to improve paid search campaigns f...
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Craft the Perfect Marketing E-Mail
With the amount of e-mails that flood our inboxes daily, sending one that will actually attract the receiver is hugely important. Making yours stand out and promote your brand in the right way will make all the difference. Learning how to craft the perfect marketing e-mail takes time but is well worth it in the long term. Our helpful guide will tak...
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Quickly and easily improve your site speed!
As we noted in our recent article about site speed, it’s becoming vitally important to make sure your website runs as fast as possible. Otherwise your site’s performance, both with users and in the search engines, could be dramatically effected. If you’ve discovered that your website is running slowly, don’t panic! This help...
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