
Defining Search Engine Marketing vs Search Engine Optimisation
- 16th Sep 2015
- Search Engine Optimisation
The difference between Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) needs defining. The two terms are often confused for each other, despite meaning different things. In fact, Search Engine Optimisation is one discipline included in Search Engine Marketing.Search Engine Optimisation (SEO) Definition:Search Engine Optimisation ...
Read More
Designing a Boat Icon in Adobe Fireworks
- 10th Apr 2017
- Graphic Design
Adobe Fireworks was developed many years ago, but still offers its users a very useful range of tools when designing UIs (User Interface) and icons. It boasts a wide range of tools that aid any designer or developer in creating a product. However, due to its age and its feature freeze back in 2013, it is slowly becoming unusable on the latest Mac o...
Read More
Does Pinterest Get More Customers Into Shops?
- 9th Jun 2016
- Social Media
Shops and retailers should be well aware of the power of Pinterest by now. A study in 2015 showed 93% of users were planning future purchases on Pinterest, and 87% actually buying something they’ve seen on the site. But does Pinterest get more customers into shops?It can be difficult to track whether an internet promotion also meant more peop...
Read More
Driving Conversions with a Mobile Site
- 11th Jul 2017
- Web Design
Nearly 60% of searches performed on Google are via mobile devices. This means more than half of the visitors to your site could possibly be using a mobile device to view your website. But, does your site entice, interest and then drive your potential customers to make a purchase or enquiry? Driving conversions with a mobile site consists of multipl...
Read More
E-mail Marketing is Still Effective; Don’t Believe the Naysayers!
- 31st Jul 2017
- Email Marketing
Despite what many marketing and web design companies may tell you, e-mail marketing is still effective. Some wrongly consider it outdated and obsolete. But in all honesty, it’s still one of the most effective marketing techniques any small business can employ, even in 2017.In fact, 59% of B2B marketers consider e-mail marketing the most effec...
Read More
Effectively using hashtags on social media: Is it that important?
- 14th Jul 2017
- Social Media
When posting on any kind of social media, effectively using hashtags is one of the golden rules. Just adding your comments doesn't mean a whole lot if people can't find what you're posting about. That's where hashtags come in. If you search for something on Instagram you're a lot more likely to find it if it has a hashtag using ...
Read More
Essential Basics of Search Engine Marketing
- 13th Nov 2012
- Marketing Articles
Search engine marketing encompasses a range of marketing techniques and advertising systems to focus business promotion on search engines, which have become the most commonly used tool online and the first port of call for people looking to find all kinds of services and products. Aiming to stand out through search engine optimisation, paid placeme...
Read More
Evolution of Web Design: Early 1990s
- 30th Oct 2012
- Web Design
Web design is ever changing, and whilst all design evolves over time to match changes in trends and culture, website design has moved faster than almost anything else, with the staggering advancement of technology continually expanding the things web designers can do on a site. In the first of a series of blogs we take a look at the evolution of we...
Read More