
Is Now the Time to Move to Https?
- 18th Jul 2018
- Marketing Articles
It's been years in the making, but it seems that in the next few weeks, if not already, Google and potentially other website browsers will begin marking non-https websites as 'not secure'.Armed with this knowledge, and the fact that Google has previously stated that it may take https and SSL certificates into consideration when ranking ...
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Now Is The Time To Refine Your Approaches to Mobile and Desktop Searches
- 11th May 2018
- Search Engine Optimisation
Unless you've been living in a cave for the last few months (in which case, thank you for immediately visiting the Smart Domain Group's website upon your return), you'll be aware of the increasing importance of optimising websites for people searching for and viewing websites on mobile phones and tablets.But while it's becoming esse...
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Just What Are The SEO Mistakes You MUST Avoid?
- 19th Apr 2018
- Search Engine Optimisation
When you're running a small business, or you've just started out in SEO, mistakes can be easy to make, especially when you're in a rush to optimise the website and its content. But don't panic though; we're here to help you through this somewhat tricky process and ensure you don't fall into the traps many other small bu...
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It's Now More Important Than Ever to Optimise for Mobile
- 14th Feb 2018
- Web Design
The chances are you're reading this article on your phone or tablet. If so, you're not alone. More and more people are using their smartphones or tablets to search for products, services and articles online. In fact, a recent study by BrightEdge in America showed that up to 57% of website traffic comes from smartphones and tablets. Me...
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Should You Use Stock Photos Over Your Own?
- 20th Oct 2017
- Graphic Design
Great for personal use and for commercial businesses; stock photos can be used as a placeholder or for when you don’t have any images yourself. However, should you use stock photos over your own?Using photos online is almost a requirement if you wish for people to stay on your website. However, not everyone has taken images of work they have ...
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Is Your Local Search Marketing Up To Scratch?
- 16th Oct 2017
- Marketing Articles
For small businesses and start-ups, local search marketing is massively important. But many don't consider it necessary and others don't even know it exists! This is a mistake that you mustn't make, as having a strong presence in local search results is fundamental to conversions and enquiries.To put it simply, a local business is any b...
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What Social Media Platforms Should You Use and Why?
- 11th Oct 2017
- Social Media
Social media is a powerful marketing tool when used correctly. Used as another form of gaining traffic to the site, it can also be used to have a more personal interaction with clients while also keeping them updated with what's happens. However, there are so many social media platforms out there and not all companies now what they should use. ...
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Turning 404 Pages into Something Beneficial
- 6th Oct 2017
- Small Business Marketing
A 404 page is something every website will have and are often overlooked or ignored. 404 pages can quickly be turned into something beneficial for your website; especially if you constantly have changing URLs. In this article, we will be covering how turning 404 pages into something beneficial will be good for your website.We will be covering a var...
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Google Algorithms: Should You Fear Them?
- 2nd Oct 2017
- Search Engine Optimisation
Website designers and business owners are constantly being bombarded with news about 'HUGE' Google algorithms. Fear and panic can easily be spread by SEOs, just at the sight of words like 'Panda' or 'Penguin.' But the reality is that these algorithms, and the changes made to them, shouldn't lead to the ringing of panic b...
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What is Google Stamp and how will it affect businesses?
- 28th Sep 2017
- Small Business Marketing
If you've used Snapchat before, you'll have likely seen their 'Discover' feature. If you've never used it, this feature allows users to quickly swipe between interesting pieces of content. Tailored to them, this includes images, text and videos. Google is now planning to launch a similar feature, called 'Google Stamp'.Wh...
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