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How to Optimise for SEO and User Experience
Getting users to your website is difficult; engaging users and keeping them on your website is even harder. So, putting the two of them together and trying to keep users interested enough from their initial search right through to their purchase is extremely difficult.Of course, the idea of SEO is to get your site found by users, and a pa...
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6 Ways You Can Strengthen Your Local SEO Strategy
If you run a small business, why risk losing out on potential business by ignoring the importance of your local SEO strategy?Every business, whether large or small, should have a local SEO strategy; it's especially important if you need to target people in your region or city. While your priority is most likely to secure high ranking posit...
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Five Tips to Get the Most Out of Your Facebook Business Page in 2019 And Onward
Making the most out of your Facebook page is vital in today's climate, with many consumers and customers using social media to find what they need. With having around 2.23 billion active users and over 80 million Facebook business pages, it's a potential marketplace that you can't afford to avoid. However, it's often increasingly di...
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How to Respond Well to Online Reviews
Online reviews are gold dust in terms of off site SEO and can be difficult to obtain. Sometimes it can be awfully hard to get customers to leave reviews, even if you beg them for feedback. But, when you have a system that works and are starting to get online reviews, it doesn't just stop there; you need to respond to them too.This inevitably sh...
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Master the Six Major Aspects of Technical SEO!
It may sound incredibly daunting but if you can master the major aspects of technical SEO, your website will better appeal to Google and the other search engines and will provide users with an even better user experience. In turn, this will lead to greater traffic numbers to the site and potentially more of those all-important sales enquiries. ...
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Why Is User Experience So Important?
When designing and creating your site the UX (or user experience) is something that may be missed. There are many reasons why this could happen, from just not thinking about the end user to being too close to the design and content that you can't see the wood for the trees. Good UX is not just important for your users, but for search ...
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Three Great Ways to Create A High-Converting Product Page
When you've got an e-commerce website, generating as much business as possible is absolutely crucial. With the online market getting more and more populated, it's well worth looking into ways in which you can improve the user experience on your website. One of the best ways of doing this is by creating a high-converting product page. B...
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Five Reasons Why Your Rankings Have Dropped and How to Fix Them
Everyone who works in the SEO industry knows that sometimes all the work in the world won't stop someone's rankings dropping. It's frustrating, especially when you're unsure as to why it's happened or how to fix it. In this article, we'll discuss why rankings may suddenly drop in the first place and then what to do once they...
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How will your social media impact your SEO?
Working your social media and SEO in tandem is extremely important when aiming for the very best result for both. Ensuring that you are taking care of both sides of your SEO - organic, on site SEO and off site SEO - is a really good idea and social media is a big part of that. Below are a few different ways as to how your social media campaigns wil...
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Seven ways you can reduce the bounce rate on your website
There are some of you out there that are asking the question, ‘what does bounce rate mean?’ Before we go any further, let us answer that question;The bounce rate is the percentage of visitors that view your website and leave before viewing a second page. You can be forgiven for thinking that if people are visiting your website it d...
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