Blog
The Benefits of Email Marketing
Email marketing is another great way of promoting your services or products to customers and introducing new offers and promotions to them. While you may think that all advertising emails are immediately put into the trash can, some can be very effective. Used in the right way, the benefits of email marketing can dramatically increase your website&...
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What You Should Expect From A Web Design Company
So you've just purchased a website design package. Given that you want the website to be prominent and incredibly successful, what should you realistically expect from a professional web design company?Most web design companies promise the earth and then don't deliver. Professional, reliable and highly experienced web design companies, such...
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Changes to SEO algorithms
Search Engine Optimisation (SEO) has always been one of the best ways of ensuring a successful website. By correctly utilising SEO techniques, a business could ensure a high search engine placing and therefore more sales enquiries. Changes to SEO algorithms are happening frequently, so it's something to be aware of. Traditionally, SE...
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The Six Facets of a Successful Website
You're thinking of having a new website designed. But have you considered what it takes to make your website a resounding success? There are six reasons why a website either succeeds or fails:The Six Facets of a Successful WebsiteExpert business analysisWell thought out web strategiesContent developmentSearch engine optimisationCustom web desig...
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Use Clear and Attractive Photos to Promote your Services
There is nothing worse for a customer to visit a beautiful and attractive website, read the engaging and informative text and then visit the gallery to look at the quality of your work and find discoloured, blurred or untidy pictures.You should look at your website as a shop window. You want to attract customers to your business and photos of your ...
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How does SEO work?
A beautiful website will only get you so far. While some website design companies believe that design is everything, the truth is that first class copywriting and Search Engine Optimisation (SEO) will make the difference between whether your website generates sales or not.Search Engine Optimisation essentially involves the editing of a website to e...
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The Google Penguin Algorithm Update
The SEO community is currently feeling the effects of Google's recent penguin update which aims to penalise websites it considers over optimised. Here at the Smart Domain Group our search engineers have noticed front page rankings changing for many sites. The Google Penguin algorithm update has been rolling out over time and we've been anal...
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