Blog
Google’s update fever means big changes to SEO
After many years of very occasional updates, the last two years, and the last fortnight in particular, have been times of huge change at Google. The world’s leading search engine, that every Internet marketing department wants their websites at the top of, is working hard to rid itself of search engine spam and a range of ‘black hat&rsq...
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The Parallax Effect!!
Web design is getting more and more innovative. Designers are having to find newer and more effective ways of promoting products and services and making them more memorable to visitors. One such way is through the use of a technique called the Parallax Effect.Originally used by the gaming industry, the Parallax Effect has gained major popularity am...
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SEO Spam Scams
We have decided to write this blog in order to help potential SEO clients identify something we refer to as spam scams. If you have a popular website and it uses enquiry forms or email contact addresses then you may well receive a lot of these. Falling for SEO spam scams can cost your business money, and also its reputation.Many appear to originate...
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How important are Secondary Keyword Phrases?
In web design and especially search engine optimisation, choosing the right keyword phrases is vital. For years, people have believed that phrases such as 'wholesale costume jewellery' should be written in that exact order so that your website receives a high level of hits and sales enquiries for that product.Many web design companies, incl...
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Inbound Links - Quality Vs Quantity
The recent penguin update by Google has highlighted the importance of good quality link building. With close scrutiny of other websites our researchers have seen many that used bulk low quality inbound links starting to drop out of their top positions.In the cases of those that dropped it was noted that they had many trash inbound links. A lot of t...
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How Google and SEO has changed the internet
Let's face it; we all know that being as high up on Google listings as possible is one of the most important things for any website.Over the years it has become paramount that your business' website sits at the very top of Google and other search engine listings. Being top means more exposure and the greater potential for more income.When t...
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Why should you have a website?
Many people believe that simply having a Yellow Pages advert is enough to encourage people to use their business. In this modern age, they couldn't be more wrong.Yellow Pages and other small advertisement options are becoming more and more redundant as people start to realise that the internet is where all business will come from. An attractive...
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Combining Social Networking with Web Design
In this modern society, social networking sites have become the norm. More people than not are on either Facebook, Twitter, LinkedIn or other social networks. And for the general public it is a great way of communicating with friends, family and businesses.Likewise, Twitter and Facebook offer you opportunities to promote offers and discounts to you...
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Small Business Marketing
Gone are the days of Yellow Pages adverts. For a small business to truly succeed, it needs to have an engaging, attractive and sales enquiry generating website.Promoting your products or services in the right way is key. A new or small business needs to attract customers quickly and the best way to do that is through an effective and informative we...
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The Benefits of Email Marketing
Email marketing is another great way of promoting your services or products to customers and introducing new offers and promotions to them. While you may think that all advertising emails are immediately put into the trash can, some can be very effective. Used in the right way, the benefits of email marketing can dramatically increase your website&...
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