Blog
Is Keyword Density Still a Ranking Factor in 2022?
For years, SEO agencies and specialists have heavily focused on keyword density when optimising websites for their clients. But in 2022, is it still a ranking factor when it comes to Google?According to John Mueller, a search advocate at Google, it's a resounding no.But before we get to that, it's important to know exactly what keyword dens...
Read More
Search Engine Optimisation vs. Pay Per Click
Deciding between utilising organic search engine optimisation and pay per click services has been a major problem for small and medium businesses for years. How do you pick when your budget means it's Search Engine Optimisation vs. Pay Per Click?To many, Pay Per Click looks like an immediately beneficial route. But, this is only for the short t...
Read More
What is Long Tail Search?
When you search for a product or service you might use a company name, or just one or two words to describe what you're looking for. But as we've all become more internet-savvy and impatient, the trend is to get more and more specific in describing what you're looking for.Long Tail Search describes when three, four or more words are bei...
Read More
Google Moves its Structured Data Testing Tool
In December 2020 Google announced they would be moving their structured data testing tool to Schema.org. The tool is now available as a beta at validator.schema.org.Here was Google's earlier announcement on twitter.Looking for a general purpose schema validator? Check out https://t.co/hGrr8NasVy's new Schema Markup Validator tool, a reboot ...
Read More
What is link building for SEO?
One of the most vital aspects that very few people consider when putting together a website design is link building. But what is link building for SEO?Links are a critical component of the Internet; it can only be a network if different websites are somehow linked together. In the early days of the web everyone wanted to build links for web surfers...
Read More
How to Help Keep Your Online Presence Afloat
Though times are tough and many businesses are feeling the squeeze at the moment, it's not all doom and gloom. You might think that your business' online presence will suffer during this time, and that may well be the case, but there are some things you can do to help it keep your company's positions and status, for the time being. Thou...
Read More
Should You Use an Exact Match Domain?
You might think that having an exact match domain is an easy way to guarantee your website is going to rank well in the search engines for your desired keyword. But it isn't anywhere near as simple or as easy as that. First things first; what is an exact match domain?Quite simply, an exact match domain is a domain name that incorporates th...
Read More
Improve Your Website Traffic With These Top Copywriting Tips
Writing really engaging and interesting content is an incredibly important tool in generating trust and credibility and ensuring that your readers keep coming back for more. However, efficient SEO copywriting is a very effective way of maximising the number of visitors your website receives due to online searchers using the keyword phrase of y...
Read More
What Should You Be Doing To Market Your Business During Covid-19?
During this time of uncertainty, it can be hard to know what is best to do, especially when it comes to marketing your business.It's important to consider the impact reducing or completely stopping your marketing will have on your business once the global pandemic has been resolved while at the same time, balancing whether you can afford t...
Read More
What is SEO Competition Research?
... and how can SEO competitor research help your website?Often, SEO companies will talk about your "competitors". But, who are they? And, why do they matter so much? When we carry out SEO Strategies, we always look at a company's closest competitors; this isn't necessarily the competitors they have in the real world (though often...
Read More