Blog
Why good SEO takes time
Many of our clients wonder why SEO is never a quick fix; why do new website designs take time to show up in the listings? Why doesn’t a fresh round of SEO copywriting instantly propel their site up the rankings? And why are some keywords so hard to rank for? Find out why good SEO takes time.Simply put, search engine optimisation is a long ter...
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More Hardware Warfare
It's been another week where the focus of the Internet has been on the hardware manufacturers rather than the web itself.In the wake of Apple releasing new iPad models just months after their last release, prompting cries of planned obsolescence gone too far, some new figures have shown the tide may well be turning against the biggest company i...
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Choosing the right domain name
They're a tiny thing domain names; just a handful of letters and words you will spend hours, days and maybe even weeks agonising over if you really want your website to succeed. The web has been one of the fastest growing media formats for over a decade and already so many of the best names have been claimed, leaving you wondering just what to ...
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The Basics of Domain Names
Domain names are one of the lowest cost elements of web design but are also one of the most valuable; they are the "www.yourwebsite.com" website address that enables people all over the world to quickly find you amongst millions of sites online. Getting a memorable one can make or break a business especially if you're based entirely o...
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What is a CMS?
We are proud to have recently built a new website for Kent's leading lighting hire and lighting production providers, STL Lighting.An excellent optional add-on to our Websmart web design packages is a CMS (standing for Content Management System), but what exactly is that and why is it useful to you?One of the hidden costs of web design are upda...
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Evolution of Web Design: Early 1990s
Web design is ever changing, and whilst all design evolves over time to match changes in trends and culture, website design has moved faster than almost anything else, with the staggering advancement of technology continually expanding the things web designers can do on a site. In the first of a series of blogs we take a look at the evolution of we...
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Web News; Tablet Wars!
Last week's web and technology news was all about the latest tablets to come onto the market, with some unexpected results.Microsoft unexpectedly released a tablet, Microsoft Surface, which has done something really interesting with the standard tablet set up. They did an amazing job keeping the project development under wraps and took everyone...
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The 6 most important components of SEO
Even in the ever changing world of search engine optimisation there are a few golden rules that no one should ignore and that are always worth spending time, thought and a little money on. So make a note of the 6 most important components of SEO.Keyword selectionPicking the right keywords to describe your business and focus your SEO on is cruc...
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Facebook for small business marketing - think pictures!
Social media like Facebook has proven to be mystifying for many small businesses, with plenty of people aware that it’s a free and useful form of Internet marketing but very few aware of just how to take advantage of it.One of the simplest first steps to improving what you’re doing is to put yourself in the place of the audience. What d...
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Search engine giant Google’s share price nosedives
The big online news of last week was the dramatic nosedive of search engine Google’s share price which dropped 8% after the accidental early release of their third quarter financial reports, it could have gone further but trading was stopped.A large part of the problem seemed to be that the figures leaked out minus an explanatory statement fr...
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