Blog
Web News: Big Brother?
A bit of a lull after the US elections and not all that much happening in web news this week, although Google have released some interesting figures about governmental surveillance requests leading to a bunch of marginally paranoid articles around the web.Every six months search engine leaders Google release a transparency report listing which gove...
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Essential Basics of Search Engine Marketing
Search engine marketing encompasses a range of marketing techniques and advertising systems to focus business promotion on search engines, which have become the most commonly used tool online and the first port of call for people looking to find all kinds of services and products. Aiming to stand out through search engine optimisation, paid placeme...
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The Essential Basics of Web Design
You can design websites to do all sorts of things; e-shops, blogs and portfolio sites all have different layout and design styles, but the majority of small businesses just getting started online need a "brochure" site. This is something similar to a company brochure which gives a good overview of the company, products and services, and e...
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Evolution of Web Design: Late 90s
Following on from the birth of the web in our blog last week, the late 90’s heralded the true arrival of the Internet in the popular conscious, and the birth of something approaching web design as download speeds improved and businesses and the general public started to take control of the webs evolution from the scientists. Website designers...
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Geo-Targeting your SEO
Search engine optimisation is the boom business on the Internet as more and more website owners learn to appreciate the power of search engines like Google for Internet marketing. Just a few years ago SEO was confined to web designers and a few multinationals but today everyone is getting in on it and at the same time the search engines are getting...
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Why good SEO takes time
Many of our clients wonder why SEO is never a quick fix; why do new website designs take time to show up in the listings? Why doesn’t a fresh round of SEO copywriting instantly propel their site up the rankings? And why are some keywords so hard to rank for? Find out why good SEO takes time.Simply put, search engine optimisation is a long ter...
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More Hardware Warfare
It's been another week where the focus of the Internet has been on the hardware manufacturers rather than the web itself.In the wake of Apple releasing new iPad models just months after their last release, prompting cries of planned obsolescence gone too far, some new figures have shown the tide may well be turning against the biggest company i...
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Choosing the right domain name
They're a tiny thing domain names; just a handful of letters and words you will spend hours, days and maybe even weeks agonising over if you really want your website to succeed. The web has been one of the fastest growing media formats for over a decade and already so many of the best names have been claimed, leaving you wondering just what to ...
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The Basics of Domain Names
Domain names are one of the lowest cost elements of web design but are also one of the most valuable; they are the "www.yourwebsite.com" website address that enables people all over the world to quickly find you amongst millions of sites online. Getting a memorable one can make or break a business especially if you're based entirely o...
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What is a CMS?
We are proud to have recently built a new website for Kent's leading lighting hire and lighting production providers, STL Lighting.An excellent optional add-on to our Websmart web design packages is a CMS (standing for Content Management System), but what exactly is that and why is it useful to you?One of the hidden costs of web design are upda...
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