Blog
Black Friday Breaks Records
The big web news over the last week was something of a crossover between the web and the real world; Black Friday. A regular feature in the US for some time, it has started working it's way into Europe thanks largely to the Internet, falling on the Friday before Thanksgiving. Far from referring to some stock market crash, Black Friday is all ab...
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Core Skills in Web Design
Web design is a very new skill compared to similar marketing mediums like graphic design, photography, copywriting or filmmaking; it is often an amalgam of all of the above worked into a youthful medium which is still finding it’s true place and identity in the world. So what are the core skills in web design?Graphic designWebsite design is m...
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Importance of customer service and following up enquiries
It’s a strange thing, but one of the most often forgotten aspects of Internet business, especially amongst small business owners, is customer service. How can the importance of customer service and following up enquiries be overlooked?How many times have you emailed an enquiry to a business that either never got answered or was answered with ...
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Evolution of Web Design: Early 2000s
As the Millennium turned things were really accelerating online, the web was getting widely used by businesses as they realised it was the future, even if they weren’t too sure how to use it as yet it was clear that claiming a stake was a good idea. Download speeds kept bulking up so it was becoming possible to view low quality video, graphic...
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Basics of Email Marketing and Mailing Lists
Email marketing is a simple technological improvement on traditional direct mail marketing methods. Just like letters, e-mails offer the chance to put across more information than a typical advert and utilising a list broker or your own internal data lists campaigns can be highly targeted to the people most likely to be interested in them. One of t...
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Web News: Big Brother?
A bit of a lull after the US elections and not all that much happening in web news this week, although Google have released some interesting figures about governmental surveillance requests leading to a bunch of marginally paranoid articles around the web.Every six months search engine leaders Google release a transparency report listing which gove...
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Essential Basics of Search Engine Marketing
Search engine marketing encompasses a range of marketing techniques and advertising systems to focus business promotion on search engines, which have become the most commonly used tool online and the first port of call for people looking to find all kinds of services and products. Aiming to stand out through search engine optimisation, paid placeme...
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The Essential Basics of Web Design
You can design websites to do all sorts of things; e-shops, blogs and portfolio sites all have different layout and design styles, but the majority of small businesses just getting started online need a "brochure" site. This is something similar to a company brochure which gives a good overview of the company, products and services, and e...
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Evolution of Web Design: Late 90s
Following on from the birth of the web in our blog last week, the late 90’s heralded the true arrival of the Internet in the popular conscious, and the birth of something approaching web design as download speeds improved and businesses and the general public started to take control of the webs evolution from the scientists. Website designers...
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Geo-Targeting your SEO
Search engine optimisation is the boom business on the Internet as more and more website owners learn to appreciate the power of search engines like Google for Internet marketing. Just a few years ago SEO was confined to web designers and a few multinationals but today everyone is getting in on it and at the same time the search engines are getting...
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