Blog
Google's Big Change to Paid Search Means More Competition
A big paid search change by Google will now make PPC much more competitive. The search engine has increased the number of paid search advertising slots which appear at the top of search results, but at the same time has removed advertising entirely from the right side of the pages.The change has already been rolled out across a wide range of search...
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Businesses can now edit Google's Knowledge Graph
Businesses can now edit Google's Knowledge Graph. This is the information that Google displays to the right of search results for brands and businesses, which is based on rich data previously pulled from publicly available sources.While this tends to affect larger companies, it's worth knowing as often changes of address, contact details an...
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Twitter releases new timeline to users
Twitter has released the new timeline which will display messages deemed to be most relevant to you rather than the default setting of the latest from the people you follow.Rumours about the launch of the new feature have had mixed reactions, and lots of Twitter users were worried it would radically change the experience of the service. The fear wa...
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5 Ways Small Businesses Sabotage Their SEO
Search Engine Optimisation (SEO) can be hugely rewarding. The long hours of research and work are more than worthwhile when a client doubles or triples their sales as a result. And that's particularly satisfying when it's a new or small business which has been able to compete with larger competitors due to the right SEO strategy and approac...
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Twitter to introduce 10,000 character limit on tweets?
The start of 2016 has seen the social media marketing world in a frenzy as Twitter appears to be about to allow much longer updates to be shared. The much-rumoured change would be to swap from the current 140 character limit, originally introduced to allow for SMS updates on your mobile phone, to 10,000 characters (roughly 1,700 words).Twitter hasn...
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The most popular Google searches in 2015
Want to know what became the most popular Google searches in 2015? Each year, the company has released a collection of the top terms that users have typed into the search engine, and in 2015 they've now separated the data into 20 different categories for the UK.And although you can probably predict the top terms for some categories, there are a...
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What is the future of Google+?
Trying to predict the future of Google+ is still difficult, despite a massive redesign currently being released to users. The social network was launched by Google back in 2011. Initially seen as a potential competitor to Facebook, Google+ evolved to become a social layer which ran across all Google services, including Youtube. But after 4 years, e...
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Set Special Holiday Opening Hours with Google My Business
Google My Business now allows you to set special holiday opening hours as part of your company listing. That means you can make sure potential customers know when you're open for business over Christmas, New Year, and any other public holiday. It's also great to be able to inform customers about limited opening hours if you're taking a ...
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Members-only ad-free Youtube Red launches
Youtube is launching a new membership service which allows viewers to watch without adverts for a monthly subscription cost. From next year it will also include original members-only content. As Youtube Red launches, it may change online video viewing for a large number of people.Youtube Red will work across your computer, phone and tablet, and wil...
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Top Tips for Pinterest Marketing
Have you considered using Pinterest to market your business? With more than 100 million users, and over 50% of those outside the U.S, it's time you should. Especially with our top tips for Pinterest marketing.Especially as Pinterest is a social network geared more towards business and sales than almost any other. It's a pinboard for images ...
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