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The Golden Rules of Typography
What makes typography ‘good’? And, more importantly, what exactly is it? Broadening your designing mind to the different applications of ‘good’ typography will enhance the way you make websites and change the way you look at others.The basic definition of typography is: the art and technique of arranging type. Essentially ho...
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New Google Adverts for Local Businesses With Location Extensions
Google is rolling out new display adverts for local businesses. The new format is available via Google Adwords and is used by the Display Network which generally appears on websites, blogs and other general locations, rather than in search results. The new Google adverts for local businesses have already been shown to increase the response rates in...
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Beginners Guide to SEO - Keywords
SEO relies heavily on keywords as they represent the phrases or terms that you would search in Google. When you are looking for a plumber, you would search something like ‘Plumbers in Kent’. The term ‘plumbers’ is a keyword which will then bring back results for this term. This is often then followed up by a location so the ...
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What is the Web Design Process?
If you've got a website or you're trying to find out more information about having one, you'll have heard the term 'web design'.But what exactly does it mean and what is the web design process? Put simply, web design is the most important thing for any small or medium business wanting effective marketing online. Profession...
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Add flare to your website using Adobe XD and Functional Animation
When talking about functional animation and how you can implement it on websites, there’s a question many people ask: what exactly is it? Thinking about the word ‘animation’ conjures up images of cartoons on TV, or video games. However, what’s being discussed in this article is a little further removed from that.Web design h...
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Web Design Terms That Business Owners Should Know
Often enough, business owners don't understand the terms used when it comes to web design. There are many terms used throughout any design process, be it for a website or any kind of advertisement. It can quickly become overwhelming as there are many terms new marketers will not understand. To an untrained eye, it can quickly start feeling like...
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How will voice searches change your SEO?
Voice searches have become a much bigger deal over the past few years. With Siri and Cortana, two of the technology world’s biggest players, is online marketing moving into a new era?Keywords have always been about what an average person might type into their search bar. A general consumer may ask Google to find “electricians in Kent&rd...
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Avoid The Big Mistakes Small Businesses Make Online
These days, it's absolutely imperative that small businesses have an online presence. But many make simple but costly errors that can make a huge difference to the success of their business. Avoid the big mistakes small businesses make online, with our advice below. Here's how to avoid the mistakes most small businesses makeThere are 7...
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Investments into data banks in Kent: are they needed?
A data bank in Kent which holds digital information for more than 300 clients has been able to double its capacity after a £4 million investment.Custodian Data Centres increased their capacity with an additional 10,000 computers servers, with their numbers boosting to 16,000, with the extra servers being housed in Maidstone TV Studios.Wh...
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Will an interest free loan help your small business grow?
If you own a small or medium business in Kent and want to receive an interest-free loan to increase your growth, then look no further. Kent County Council are using their Regional Growth fund to help companies in Kent and Medway thrive. Those eligible for loans are looking to get anything from £50,000 to £500,000.Through the scheme more...
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