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How important are Secondary Keyword Phrases?
In web design and especially search engine optimisation, choosing the right keyword phrases is vital. For years, people have believed that phrases such as 'wholesale costume jewellery' should be written in that exact order so that your website receives a high level of hits and sales enquiries for that product.Many web design companies, incl...
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How Often Does Social Media Influence UK Internet Users?
You've probably seen the huge numbers of people regularly using social media in the UK. In 2016, the latest figures suggest around 35-38 million people are active on social networks. Facebook remains top with more than 31 million UK users, and Twitter gets the attention of more than 15 million in the United Kingdom. That's before taking int...
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How small businesses can optimise pages for Google snippets
Getting featured at the top of a Google search can mainly be done one of three ways. By organic SEO, paid SEO or by Google snippet. Though the snippet is rarer and harder to get hold of, it can be extremely valuable for websites that find it difficult to rank with organic SEO. Where paid SEO costs money, the Google snippet is completely free. Howev...
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How To Choose the Right E-Commerce Website Provider
Over the last ten years, e-commerce websites have steadily grown in popularity. Business owners know that selling their products online opens them up to greater sales potential. In fact, online sales jumped up nearly 15% last year across the board – this is only going to increase in the future too. However, finding the right e-commerce websit...
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How to Help Keep Your Online Presence Afloat
Though times are tough and many businesses are feeling the squeeze at the moment, it's not all doom and gloom. You might think that your business' online presence will suffer during this time, and that may well be the case, but there are some things you can do to help it keep your company's positions and status, for the time being. Thou...
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How to Improve Paid Search Campaigns for Small Business Owners
We've talked about the pros (and cons) of using Paid Search and paid SEO for your website on our blog before, but what happens when you put money into it and you don't get any traffic? What are you doing wrong? What can you do to make your Paid Search work? In this article, we'll be discussing how to improve paid search campaigns f...
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How to keep your Google My Business listing active
Google My Business listings power the results for Google Maps, which is a vital way for customers to find you. If you sell to customers at a physical location, you need to make sure you can be found by them. Especially if they might be just round the corner checking their phone for a business like yours. How to keep your Google My Business listing ...
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How to Let Your Customers Help Your Marketing
Why not make your life a little easier and let your customers help your marketing? We all know how much time and effort it takes to run a growing company. And you still need to be able to promote yourself and attract new business to keep the momentum going.The most successful business owners and managers know when to delegate and outsource. You may...
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