
8 Types of Negative SEO to Watch Out For
- 20th Apr 2017
- Search Engine Optimisation
SEO has always been a way to help improve your search engine results. However, there are ways out there to cause the opposite effect. Negative SEO is used by fake/bad SEO companies to cause websites to drop. This can also be done by a competitor. In the same fashion, as standard SEO, there are many ways in which negative SEO can be implemented.Some...
Read More
Facebook Adds More Tools for Small Businesses
- 19th Apr 2017
- Small Business Marketing
The Facebook F8 annual conference has taken place in San Jose. The main headline grabbing announcement was about augmented reality. But rather than spend our time looking at the Oculus Rift virtual reality headset, we'd rather look at the more important news for business owners. And as Facebook adds more tools for small businesses, there's ...
Read More
10 Ways Small Businesses Can Better Use Facebook
- 12th Apr 2017
- Social Media
With advancements over the past few years in how Facebook can be used by businesses, it’s no surprise that many small companies are beginning to reach out where, before, they may have been too afraid to tread. Though advertising on social media can seem like a daunting task to some, the gauntlet has been thrown on the ground ready to be picke...
Read More
Helpful Tutorials and Tips for Adobe Fireworks
- 11th Apr 2017
- Graphic Design
Adobe Fireworks is a very old, but efficient UI development tool. It boasts a wide range of tools and features that are essential for any beginner or professional developer. Not only that, there are many online sources that offer downloadable resources to aid in your projects. However, Adobe Fireworks is slowly becoming a thing of the past due to A...
Read More
Designing a Boat Icon in Adobe Fireworks
- 10th Apr 2017
- Graphic Design
Adobe Fireworks was developed many years ago, but still offers its users a very useful range of tools when designing UIs (User Interface) and icons. It boasts a wide range of tools that aid any designer or developer in creating a product. However, due to its age and its feature freeze back in 2013, it is slowly becoming unusable on the latest Mac o...
Read More
The Golden Rules of Typography
- 27th Mar 2017
- Graphic Design
What makes typography ‘good’? And, more importantly, what exactly is it? Broadening your designing mind to the different applications of ‘good’ typography will enhance the way you make websites and change the way you look at others.The basic definition of typography is: the art and technique of arranging type. Essentially ho...
Read More
New Google Adverts for Local Businesses With Location Extensions
- 22nd Mar 2017
- Small Business Marketing
Google is rolling out new display adverts for local businesses. The new format is available via Google Adwords and is used by the Display Network which generally appears on websites, blogs and other general locations, rather than in search results. The new Google adverts for local businesses have already been shown to increase the response rates in...
Read More
Beginners Guide to SEO - Keywords
- 8th Mar 2017
- Search Engine Optimisation
SEO relies heavily on keywords as they represent the phrases or terms that you would search in Google. When you are looking for a plumber, you would search something like ‘Plumbers in Kent’. The term ‘plumbers’ is a keyword which will then bring back results for this term. This is often then followed up by a location so the ...
Read More
What is the Web Design Process?
- 24th Feb 2017
- Web Design
If you've got a website or you're trying to find out more information about having one, you'll have heard the term 'web design'.But what exactly does it mean and what is the web design process? Put simply, web design is the most important thing for any small or medium business wanting effective marketing online. Profession...
Read More
Add flare to your website using Adobe XD and Functional Animation
- 9th Feb 2017
- Web Design
When talking about functional animation and how you can implement it on websites, there’s a question many people ask: what exactly is it? Thinking about the word ‘animation’ conjures up images of cartoons on TV, or video games. However, what’s being discussed in this article is a little further removed from that.Web design h...
Read More