If you don't have a website, you're losing out to your competitors before you've even begun.
Put it this way; when was the last time you saw someone search through the Yellow Pages? That's because everyone these days searches on Google. For products, services, companies, information and anything else they need to know about.
Nobody looks at the Yellow Pages anymore
If your business is not online, it's as good as invisible as far as tech-savvy customers are concerned. In this technological age, we all spend hours every day looking at our phones, tablets and desktop computers. If someone requires goods or services, they're going to look online. No matter if it's on Google, Bing, Yahoo or others, people are searching every day for companies providing the services they need. If you don't have a website, you're missing out on potential business and losing ground to your competitors.
It's the easiest way to promote your business
A website is the easiest and most effective marketing you can do right now. It's also the most popular way for customers to find out what you do, how much you charge and how good you are. Professionally designed websites will both wow and engage your customers and entice them into ordering from you. They're also not as expensive as you might think and, if you pick the right company, you're not left to write all the text for it either.
A website is truly 24/7
Unlike a shop or business premises, a website never closes. If a customer wants to search during the night, your website will still be there and viewable. Given that a lot of people do their online searches when out and about on their mobile phone or tablet, it is even more imperative that your business is visible at all times. While your shop or business premises might not be open at the time, your website will be, meaning customers will quickly be able to find out information and place orders.
Ongoing communication with customers
By having your business online, you're giving your customers, and potential new ones, a great way of contacting you whenever they need to. Not only will they be able to find all your relevant contact details quickly and easily, they'll also be able to give you all the details you need to be able to quote them accurately. Plus, if you're on Facebook and Twitter, you can link to your business pages from your site, giving your customers another avenue of conversation.
Show off the quality of your work
One of the most obvious advantages of having a website is being able to show off your work. By having a Portfolio page, you will be able to accurately portray the professionalism and expertise of your company. Potential customers are also more likely to want to buy from you if they can see examples of your work.
Customer reviews speak volumes
Having a website will allow you to put client testimonials and reviews online, ready for potential customers to find them. One of the best things any customer can find is positive comments from your previous clients. It's a great way to promote your business and means it's even more likely that potential customers will become current customers. Testimonials are also a very effective way of boosting search engine positioning too!
At the Smart Domain Group, we specialise in comprehensive web design and marketing packages. Not only will we design your site, we'll also write the content for you and optimise it for the best ranking positions possible. We also only ever design websites that are 'responsive'. This means your website would be viewable on mobiles, tablets, laptops and desktops, no matter what size screen.
Contact us today on 01634 810600 to discuss your website requirements with one of our friendly team. If you're based in Kent, we'll come and see you in your workplace to discuss how we will help you.
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