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The Six Facets of a Successful Website

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You're thinking of having a new website designed. But have you considered what it takes to make your website a resounding success? There are six reasons why a website either succeeds or fails:

The Six Facets of a Successful Website

  • Expert business analysis
  • Well thought out web strategies
  • Content development
  • Search engine optimisation
  • Custom web design
  • Standing out from the crowd

Expert Business Analysis

Have you looked at your competitors websites? What are they doing differently to you? You also need to take a look at exactly who your audience are and what your customers want from you. Once you have worked out the direction you want to take and the people you want to aim your services at, the first step towards a successful website has been taken.

Well thought out web strategies

By looking at current market trends you can see for yourself the direction your industry is heading and prepare for it. There is no point having a beautiful website that is search engine optimised if you are providing the wrong products or services. If a certain product is selling well, you need to make sure that this is properly promoted on your website.

Content development

In website design, content is key. How the text is written, as well as the information it gives you, is vital in the quest to generate sales enquiries.  A beautiful and attractive website will only get you so far. If the text is unappealing, uninteresting and bland, your potential customers are unlikely to purchase from you.

However, a well written website that features plenty of key words, highlights the benefits of your service and makes your company appealing to the customer is likely to generate you hundreds, if not thousands, of sales enquiries. Here at Smart Domain Group, our experienced and professional copywriters can provide exactly that.

Search engine optimisation

The second major reason why websites either succeed or fail is search engine optimisation. It is all well and good having a beautiful and well written website but if it is not search engine optimised, your customers will not be able to find you. SEO works by ensuring that certain key words or phrases are heavily featured throughout the website, without making it repetitive and boring. The more times these key words are featured, the higher up the website is likely to come on Google, Bing, Yahoo and other search engines. For instance, if you sell designer handbags in Kent, the more times that 'designer', 'handbags' and 'Kent' appear on your website, the higher up you will come.

Our SEO experts work alongside our copywriters and marketing specialists to ensure that you are at the top of all search engine listings for your designated key words and any nearby locations that you want to be found in.

Custom web design

An original and effectively designed website is sure to increase the likelihood of sales enquiries. Various design companies will tell you that they will create a beautiful website from scratch; in reality, they will use a general template that has been used thousands of times before. These templates produce bland and unexciting websites that are unlikely to attract customers.

Only original and unique websites will generate interest and choosing the right colours, styles and themes to suit your business is key.  Our experienced and highly skilled designers work alongside you every step of the way and ensure that the design is exactly how you want it.

Standing out from the crowd

If you have a unique service or product, make sure that it is emphasised on your new website. Whether this is through effective copywriting or attractive pictures and designs; make sure that your website stands out from the crowd. Imagine grabbing someone's attention in the street by offering something they can't get anywhere else. That is exactly what you need to do with your website. Here at Smart Domain Group, we can help you do this, through tasteful and unique designs and well written content.

There are many facets to a successful website but you will need to include all of them if you want your site to be a resounding success. Here at Smart Domain Group, we encompass all these features in our outstanding web design packages. Please see our website for more information.