Search Engine Optimisation Articles
8 Types of Negative SEO to Watch Out For
SEO has always been a way to help improve your search engine results. However, there are ways out there to cause the opposite effect. Negative SEO is used by fake/bad SEO companies to cause websites to drop. This can also be done by a competitor. In the same fashion, as standard SEO, there are many ways in which negative SEO can be implemented.Some...
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Beginners Guide to SEO - Keywords
SEO relies heavily on keywords as they represent the phrases or terms that you would search in Google. When you are looking for a plumber, you would search something like ‘Plumbers in Kent’. The term ‘plumbers’ is a keyword which will then bring back results for this term. This is often then followed up by a location so the ...
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How will voice searches change your SEO?
Voice searches have become a much bigger deal over the past few years. With Siri and Cortana, two of the technology world’s biggest players, is online marketing moving into a new era?Keywords have always been about what an average person might type into their search bar. A general consumer may ask Google to find “electricians in Kent&rd...
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Why Do You Need Search Engine Optimisation?
Quite simply, if your website doesn't have search engine optimisation, it will not get found on Google and other search engines. What is Search Engine Optimisation?Search Engine Optimisation, or SEO as it's known, is the term for every different method you can use to make sure that your website is highly visible on Google and the other...
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What is Search Engine Optimisation?
It's one of the most important factors in web design, but even now, many people still don't know what search engine optimisation is and how vital it is. Having professional search engine optimisation can make a huge difference to whether your business gets that cherished first place on Google and the other search engines! 94% of onlin...
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Penguin 4.0 is finally here!
In the last few days, Google has confirmed that its latest algorithm, called Penguin 4.0, has been rolled out. Two years after its last update, the Penguin algorithm will make drastic changes to the way sites are viewed and ranked by Google. How will this affect your website you ask? If it's designed properly and features unique content, ...
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Six Top Tips To Get Your Website Found
Just having a website isn't enough to generate you sales enquiries. There are many search engine optimisation factors at work that make a difference between a business-generating website and a failing one. The most important thing is to get your website ranking highly on Google and the other search engines. There are six very effective thi...
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5 Ways Small Businesses Sabotage Their SEO
Search Engine Optimisation (SEO) can be hugely rewarding. The long hours of research and work are more than worthwhile when a client doubles or triples their sales as a result. And that's particularly satisfying when it's a new or small business which has been able to compete with larger competitors due to the right SEO strategy and approac...
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The 6 Big SEO Myths You Should Ignore
Search Engine Optimisation (SEO) has been around a long time in internet terms. Website owners started exploring how to get their sites recommendation by search engines in the mid-1990s, even before Google launched (1998). It was 2002 before Myspace arrived, 2004 for Facebook, and 2007 for the iPhone to appear.That's one reason why so many SEO ...
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Defining Search Engine Marketing vs Search Engine Optimisation
The difference between Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) needs defining. The two terms are often confused for each other, despite meaning different things. In fact, Search Engine Optimisation is one discipline included in Search Engine Marketing.Search Engine Optimisation (SEO) Definition:Search Engine Optimisation ...
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