Search Engine Optimisation Articles
Google’s Panda: Poor quality content and your rankings
First released in February 2011, Google’s Panda algorithm is designed to lower the ranks of “low-quality sites”. This may seem like a good idea; of course you want bad sites to go to the bottom of Google and good sites to go to the top. But, what constitutes a “bad” site in Google’s eyes? And, how can you stop yo...
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The Seven Less Obvious On-Site SEO Issues
Your website might look great and work as you want it; but there could be elements behind it that are ruining its ranking potential. Aside from the usual SEO basics - avoiding keyword stuffing, making relevant content, above-the-fold advertising and ensuring the users come first - there are many more subtle potential problem areas. In fact, there a...
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How will Google's RankBrain affect your ranking?
You may have never heard of Google's RankBrain machine-learning system. It might also be that your SEO might have mentioned it to you and it went over your head. However, it's becoming more and more relevant in today's ever-changing world of search engine rankings.RankBrain was developed by Google to help improve search results. Plus, i...
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Why badly written content and SEO don't mix
When it comes to improving the rankings on your website, search engine optimisation is key. But, what happens when you haven't got a lot of content to add keywords to? Or, if the content you do have is poorly written? Even some web design companies don't provide copywriting as an aspect of a website package. Writing your website yourse...
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Organic versus Paid SEO: which is better?
It's the age old question: Is it better to pay for your SEO, to put money into pay-per-click and guarantee you'll be at the top of Google, or if you should add keywords, pages and quality back-links to up your organic SEO? Both have disadvantages and drawbacks that can both help and hinder your website. Putting your website at the top of Go...
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How small businesses can optimise pages for Google snippets
Getting featured at the top of a Google search can mainly be done one of three ways. By organic SEO, paid SEO or by Google snippet. Though the snippet is rarer and harder to get hold of, it can be extremely valuable for websites that find it difficult to rank with organic SEO. Where paid SEO costs money, the Google snippet is completely free. Howev...
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How to Optimise Images for The Web
Page titles are an important part of SEO that are often overlooked; they are tucked down at the bottom of the editing page and some might even use a generic name to simply describe what they are talking about on that page. Some might even use the name of the website as every page title. I know; frightening, isn't it?Though optimising page ...
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Google's Update to Their Featured Snippet Box
Google’s search engine is being constantly updated and changed. From Googles ranking algorithm to the general way the search engine reacts to the user; everything gets changed over time. If you see a featured snippet, it might be down to a new Google update.‘Project Owl’ was one of the more recent updates which targeted wrong cont...
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Why Do You Need an SEO Specialist When Designing a Website?
Thinking about re-designing your website? New company planning a website? If you answered yes to either of these, ask yourself, do I have an SEO specialist? If not, your website is doomed to not perform as well as it could.A Search Engine Optimisation (SEO) specialist needs to be at the table when a new website is being planned. They will be able t...
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What Can Local SEO Do for Your Business?
SEO can only get your website so far. At least, regular SEO can. Adding keywords to a website is all well and good, but doing a little extra in the areas that are up and coming can really boost a website’s rankings. But, what is local SEO and what does it mean for a website? How do you implement it? Does it matter? All of these questions will...
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