Search Engine Optimisation Articles
How did Google algorithm changes affect your website in 2018?
If you've noticed your results suddenly dropping, then it's likely down to Google changing its algorithms. At the Smart Domain Group, we are always on top of any changes and there were many changes that Google made to their algorithms in 2018.When it comes to Google algorithm changes, you need to make sure you keep an eye on them ...
Read More
The 4 Worst SEO Mistakes - How Can You Fix Them?
When it comes to organic SEO on your website, there are elements that can help your rankings and elements that can hinder them. If you're vying for the top spot, you certainly don't want anything that's going to stop that from happening on your site.So, what are the elements that hurt your site and how can you fix them? If you read...
Read More
How to Optimise a Page Title: What You Need to Know?
Page titles are an important part of SEO that are often overlooked; they are tucked down at the bottom of the editing page and some might even use a generic name to simply describe what they are talking about on that page. Some might even use the name of the website as every page title. I know; frightening, isn't it?Though optimising page ...
Read More
The Foundations of Search Engine Optimisation: How Your Monthly SEO Works
If you know nothing about SEO and how it works, then you might not know the ins and outs of how a website is optimised. Of course, amending keywords and adding additional, localised pages are two great ways of improving a website's rankings, but what are the other forms of SEO? We will be splitting this article up into three parts:Technica...
Read More
Now Is The Time To Refine Your Approaches to Mobile and Desktop Searches
Unless you've been living in a cave for the last few months (in which case, thank you for immediately visiting the Smart Domain Group's website upon your return), you'll be aware of the increasing importance of optimising websites for people searching for and viewing websites on mobile phones and tablets.But while it's becoming esse...
Read More
Just What Are The SEO Mistakes You MUST Avoid?
When you're running a small business, or you've just started out in SEO, mistakes can be easy to make, especially when you're in a rush to optimise the website and its content. But don't panic though; we're here to help you through this somewhat tricky process and ensure you don't fall into the traps many other small bu...
Read More
Google Algorithms: Should You Fear Them?
Website designers and business owners are constantly being bombarded with news about 'HUGE' Google algorithms. Fear and panic can easily be spread by SEOs, just at the sight of words like 'Panda' or 'Penguin.' But the reality is that these algorithms, and the changes made to them, shouldn't lead to the ringing of panic b...
Read More
The Most Commonly Asked SEO Questions
If you've got a website, the chances are you'll have heard the term 'search engine optimisation' before. With online competition fiercer than ever, search engine optimisation is absolutely vital. But do you know exactly what it means and what is involved? If not, don't worry; you're not alone! People across the globe are con...
Read More
SEO or PPC; Which One Should You Use?
Both SEO (Search Engine Optimisation) and PPC (Pay Per Click) are widely used by businesses to rank highly in search engines. However, the question is always raised; SEO or PPC; which one should you use?SEO is a long-term investment that over time aims to get you to the top of the results in search engines. This takes time and requires a lot of wor...
Read More
How to Write the Perfect Meta Description
Writing an informative and engaging Meta Description is vitally important to the success of any website in the search engine result pages. But you’d be surprised how many business owners and website companies neglect this fantastic opportunity to promote the business. It’s therefore even more vital to follow this helpful guide on how to...
Read More