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Search Engine Optimisation Articles

We share the latest news and best tips based on more than 22 years of getting proven results for our clients. From picking the right domain name to the latest Google algorithm updates, you’ll find it here.

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Explaining Search Engine Optimisation

Explaining Search Engine Optimisation

Date: Thu 10th February 2022

Just a few years ago no one beyond web designers had much of an idea what SEO was; today it’s a boom part of Internet marketing.Getting that cherished first place on Google can make a huge difference to a business; 94% of web surfers ignore paid or sponsored results and only look at the ‘organic’ listings, 62% never go beyond the ...

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Search Engine Optimisation vs. Pay Per Click

Search Engine Optimisation vs. Pay Per Click

Date: Thu 10th February 2022

Deciding between utilising organic search engine optimisation and pay per click services has been a major problem for small and medium businesses for years. How do you pick when your budget means it's Search Engine Optimisation vs. Pay Per Click?To many, Pay Per Click looks like an immediately beneficial route. But, this is only for the short t...

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What is link building for SEO?

What is link building for SEO?

Date: Thu 10th February 2022

One of the most vital aspects that very few people consider when putting together a website design is link building. But what is link building for SEO?Links are a critical component of the Internet; it can only be a network if different websites are somehow linked together. In the early days of the web everyone wanted to build links for web surfers...

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What is Long Tail Search?

What is Long Tail Search?

Date: Thu 10th February 2022

When you search for a product or service you might use a company name, or just one or two words to describe what you're looking for. But as we've all become more internet-savvy and impatient, the trend is to get more and more specific in describing what you're looking for.Long Tail Search describes when three, four or more words are bei...

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Is Keyword Density Still a Ranking Factor in 2022?

Is Keyword Density Still a Ranking Factor in 2022?

Date: Mon 31st January 2022

For years, SEO agencies and specialists have heavily focused on keyword density when optimising websites for their clients. But in 2022, is it still a ranking factor when it comes to Google?According to John Mueller, a search advocate at Google, it's a resounding no.But before we get to that, it's important to know exactly what keyword dens...

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Google Moves its Structured Data Testing Tool

Google Moves its Structured Data Testing Tool

Date: Wed 12th May 2021

In December 2020 Google announced they would be moving their structured data testing tool to Schema.org. The tool is now available as a beta at validator.schema.org.Here was Google's earlier announcement on twitter.Looking for a general purpose schema validator? Check out https://t.co/hGrr8NasVy's new Schema Markup Validator tool, a reboot ...

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Should You Use an Exact Match Domain?

Should You Use an Exact Match Domain?

Date: Tue 31st March 2020

You might think that having an exact match domain is an easy way to guarantee your website is going to rank well in the search engines for your desired keyword. But it isn't anywhere near as simple or as easy as that. First things first; what is an exact match domain?Quite simply, an exact match domain is a domain name that incorporates th...

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Top Copywriting Tips To Improve Website Traffic

Top Copywriting Tips To Improve Website Traffic

Date: Mon 30th March 2020

Writing really engaging and interesting content is an incredibly important tool in generating trust and credibility and ensuring that your readers keep coming back for more. However, efficient SEO copywriting is a very effective way of maximising the number of visitors your website receives due to online searchers using the keyword phrase of y...

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What is SEO Competition Research?

What is SEO Competition Research?

Date: Fri 27th March 2020

... and how can SEO competitor research help your website?Often, SEO companies will talk about your "competitors". But, who are they? And, why do they matter so much? When we carry out SEO Strategies, we always look at a company's closest competitors; this isn't necessarily the competitors they have in the real world (though often...

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5 Top Site Auditing Issues and How To Fix Them

5 Top Site Auditing Issues and How To Fix Them

Date: Tue 24th March 2020

There are many reasons why you might not be getting as much traffic to your site as you should be. From your rankings being low to a blacklisted domain name, but what if your rankings are good and your domain is squeaky clean? Why aren't potential customers getting in touch?In this article we will take you through five of the biggest mistakes o...

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The Biggest Signs You're Choosing the Wrong SEO Company

The Biggest Signs You're Choosing the Wrong SEO Company

Date: Thu 27th February 2020

We've heard horror stories of other SEO companies that have not been the right choice for their customers. Whether they do a bad job, or just don't give the service they supposedly offer, there are a lot of companies out there that might not give you exactly what you need for the money you're paying.It's difficult to know which comp...

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How Will Voice Search Impact Your SEO in 2020?

How Will Voice Search Impact Your SEO in 2020?

Date: Fri 31st January 2020

With the constant rise in voice technology, from Alexa to Google Home, Alice from Yandex and AliGenie from Alibaba, website content needs to reflect the change in searches that are taking place. Customers are using their voice technology devices to search for what they need, rather than typing it in on their phones, tablets or laptops and this...

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