Writing really engaging and interesting content is an incredibly important tool in generating trust and credibility and ensuring that your readers keep coming back for more.
However, efficient SEO copywriting is a very effective way of maximising the number of visitors your website receives due to online searchers using the keyword phrase of your article.
Balancing the need for ranking well on search engines and writing content that your website visitors are actually going to want to read is a very difficult, but manageable, task.
In this article, we'll give you some helpful tips and tricks on how to best write content for your website that will ensure increased visitors that then keep coming back for more.
What exactly is SEO copywriting for the web?
In a nutshell, SEO copywriting is content that has been written and optimised in a way that specifically targets search engine bots and what they want to find. This is one of the most effective ways of increasing your rankings on Google and the other search engines.
By effectively taking advantage of these web content writing tactics and techniques, your website can be better categorised and ranked by the search engines.
Therefore, as your website climbs higher and higher in the search engine rankings, more and more visitors will see your content.
The goal of this article is to make sure that you, unlike many other small business owners across the UK, maximise your traffic from the search engines while at the same time, engaging your readers and maintaining high quality text content.
Find the right keywords for your content
The most important aspect of writing effective SEO content is researching the right keywords to target.
A tool that is frequently used by search engine optimisation experts is Google's Keyword Tool. It very easily allows you to search for the most profitable keywords.
A piece of advice though; we would recommend that you target keywords that have a reasonable amount of monthly search traffic of over 5,000 visitors. This, quite simply, is because it will be hard to receive much traffic from anything lower than 5,000 visitors even if you rank well for the keyword phrase.
It's also well worth considering choosing keywords and key phrases that have few competing websites that are also trying to rank for those keywords. The most effective way to do this is to determine the Keyword Effectiveness Index, which helps compare the number of searches for the word or terms with the number of competitive sites.
Maintain quality in your SEO content
As highlighted at the beginning of this article, making sure that you write quality content for your website is of paramount importance.
After all, why should your website visitors read what you say and consider buying from you if you're only ever writing for search engines?
So it's therefore important that you find the right balance of writing high quality content for the readers and for the search engines without putting one before the other.
One of the best ways to do this is to limit your keyword density to less than five percent. To find out the specific keyword density, just divide the number of keyword phrases used in the content by the number of total words on the page. Then, just multiply the resulting number by 100 to get the percentage.
While it is very important to make sure that your keywords and phrases are scattered throughout your website content, there is a fine line between having them mentioned too many times, and therefore being spammy, and not enough for you to be found by the search engine bots.
The worst thing you can do is spam your keywords across the website and make Google and the other search engines consider your site unimportant and spammy.
Therefore, knowing your keyword density is an incredibly important facet of having an informative, and well-found, website for your small business.
Effectively backlink SEO articles
Google and the other search engines also quite frequently look at how many links are pointing to your website, so it is a very good idea to backlink your content to potentially increase your search engine rankings.
In order for you to do this, there are a few hints and tips that you can follow that are based on generally accepted best practices;
- Keep any anchor texts natural and find out what anchor texts work for a long-term strategy
- Link fairly early back to any relevant content in the body text of your site or page
- Link back to relevant pages every 120 words of content approximately
- Link back to relevant inner pages of your site or indeed other websites
There is also the chance that your website will also receive backlinks naturally if your content is seen as high quality and informative. These sort of backlinks are actually better than any backlinks you create as people who are genuinely interested in your content will want to share it with others and talk about it.
The tips and tricks in this article aren't the only things you can do to help you increase your site's traffic but they are certainly the most well-known and trusted techniques to significantly influence your site's rankings and drive more traffic to the site at the same time.
Of course, SEO copywriting isn't the easiest task to undertake and many small business owners just don't have the time or energy to write their own content and ensure that it's targeting both visitors and search engine bots. If that sounds like you, just contact the marketing experts here at Smart Domain Group. We have over two decades of copywriting and marketing expertise and experience and know how to write content that not only encourages sales but also gets websites found and regularly indexed by Google and the other search engines.
- Search Engine Optimisation,