Why Do You Need Search Engine Optimisation?

Quite simply, if your website doesn't have search engine optimisation, it will not get found on Google and other search engines. 

What is Search Engine Optimisation?

Search Engine Optimisation, or SEO as it's known, is the term for every different method you can use to make sure that your website is highly visible on Google and the other search engines. These methods include technical practices you can administer behind the scenes of your website, normally referred to as 'on-page SEO'. They also include any promotional work done to raise your website's visibility online. Examples of this include social media marketing and link building.

What do we mean by visibility?

Visibility means how high up your website appears on organic listings on Google and the other search engines. Organic results are those that appear naturally on the page, rather than in the paid-for sections (otherwise known as Google Ads).

What will happen if your website isn't visible?

Put it this way; if your website isn't high up on Google or other search engines, it's unlikely to generate you any new business. Not only will traffic to your website be minimal, the lack of visitors and customers at your site will obviously then lead to a complete lack of enquiries and sales. Also, if your website doesn't have any search engine optimisation, you won't have any good links to or from your site either. This also plays an important role in generating visits to your site.

How will search engine optimisation help?

We've already established that if your website is not visible on the search engines, it won't generate you any business. It is therefore imperative that your website is as high as it can possibly be. But the only way to do this is through comprehensive search engine optimisation.

Building a strong site structure and providing clear and efficient navigation will help Google and other search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your website and encourage repeat visits. Google is also paying increased attention to user experience. This includes mobile optimisation and site speed.

At the Smart Domain Group, we specialise in providing small and medium businesses with the very best in search engine optimisation services. Our experienced SEO team carry out monthly additions and amendments to all our SEO clients' websites to ensure continually high placements on Google. Fully trained and highly skilled, our team also make sure that our clients' websites contain strong links to and from other authentic sites. Working closely with our design team, our SEO experts also ensure that websites are fully optimised for mobiles and tablets.

Contact us today on 01634 810600 to discuss our search engine optimisation packages with one of our friendly team. Save