Page titles are an important part of SEO that are often overlooked; they are tucked down at the bottom of the editing page and some might even use a generic name to simply describe what they are talking about on that page. Some might even use the name of the website as every page title. I know; frightening, isn't it?
Though optimising page titles can seem like a small, insignificant addition to your pages, it can both just keep you off that top spot and really add up. If all of your pages are unoptimised, Google will penalise you for it and with Google accounting for over 79% of global desktop traffic, you definitely don't want to be upsetting them any time soon.
So, the question is: how can you optimise your page titles to keep Google happy? Well, at the Smart Domain Group, we have the answers for you.
Page titles should be around 55 characters in length, including spaces, to fully optimise them to Google's standards. The length of your page title can affect how it's shown on Google; for example, if it is too long it will be cut off at 55 characters, and if it's too short Google may even replace it with other text.
Always make sure that the most important part of your title - usually including your keyword for the page - is at the start, just in case Google decides to cut the end off. With algorithms constantly changing, you will need to keep up to date with the amount of characters you can have in your titles and meta descriptions. However, some titles just look better long, so always use your judgement when forming your page title.
Every page on your website should have a different title to every other page. Keep your page titles unique and keep Google happy.
Unique titles also drive higher click-through rates, meaning that if customers see a title that is unique and interesting, they'll be more likely to click onto the page and then onto the rest of your website. This is an extremely important factor in both getting business and keeping the business.
It might seem difficult to create a unique title for each page of your website, especially if you have a lot of pages, but it's a lot easier than you might think. Just make sure you have your keyword in there and mix it up. Every page should be telling the customer something a bit different (i.e. a different service or product), so make sure to focus on that.
As previously stated, it's a good idea to get your keyword for your page at the start of your title, but what is your keyword? Well, it's the word that best represents the page that you're writing about; usually, it'll be something that you're targeting as part of your monthly SEO.
If you're a floor fitter, for example, Amtico Flooring may be one of your keywords. If you're writing about Amtico Flooring on a page, then having Amtico Flooring in your page title is ideal. This then tells Google that the page is about Amtico Flooring; page titles are one of the main ways to determine what a page on your site is actually about.
Write Titles for Users
Of course, it's always important to keep Google happy, but the main person you want to attract with your page titles is your potential customer. Writing for Google, including keywords and keeping your titles short is good, but if it's spammy and unique but boring, though Google might like it, people seeing your website won't.
Think about your user experience when writing your page titles. Think about yourself when writing your page titles. Would you click on a link that looked spammy or uninteresting? If you wouldn't, it's unlikely a potential customer would as well.
And our final tip...
Hire an SEO company to write the best page titles for you! It's hard for businesses to find the time to implement the perfect page titles when they're so busy. Getting an SEO company, such as Smart Domain Group, to carry out monthly SEO is always the best solution to any problem. Our experienced SEO managers know how to write well optimised page titles for any kind of website.
- Search Engine Optimisation,