A beautiful website will only get you so far. While some website design companies believe that design is everything, the truth is that first class copywriting and Search Engine Optimisation (SEO) will make the difference between whether your website generates sales or not.
Search Engine Optimisation essentially involves the editing of a website to ensure that it achieves the highest possible placing on Google, Bing, Yahoo and other search engine listings. This is done as soon as a website has been set live.
SEO is done by working alongside a copywriter and making sure that certain key words are featured throughout the text content and in the title of the web page. In addition to this, these key words should be positioned as close to each other as possible. These key words are words that customers are likely to type into a search engine when looking for a service such as yours.
For example, if your business involved selling fish food, then your two major key words are 'fish' and 'food.' A seasoned SEO professional will ensure that these two words are therefore positioned next to each other throughout the text and as often as possible without being repetitive.
Of course, you can have far more than just two key words! In fact, it will be more beneficial to have as many key words as you can. The main skill of an SEO expert is to make sure that your key words are featured prominently without them being incredibly repetitive and making your website bland and uninteresting.
Google have recently changed the way they monitor SEO and index websites. The main purpose of this change was to limit the amount of so-called low quality websites that have reached the top of the search engines with repetitive and advertisement rich content. 'Panda' also aims to index the site fully rather than certain pages, meaning that it is vital that SEO is carried out on every single page of your website.
Here at Smart Domain Group, SEO is included as part of every web design package we sell, as is expert copywriting. This ensures that everything is done to achieve the highest possible placing on Google, Yahoo, Bing and other search engines for your designated key words. If you would like any more information about how we provide SEO as part of our web design packages, please see our Search Engine Optimisation page.
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