Search Engine Optimisation Articles
E-E-A-T
Google has updated its search quality raters guidelines from what was known as E-A-T, to E-E-A-T; but what does the extra E stand for?For those who do not know, the acronym E-A-T, stands for expertise, authoritativeness and trustworthiness and these three key terms help websites to be ranked based on the relevancy that they provide to individuals w...
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Streamline Your SEO Process With OpenAI's DALL-E 2
With technology advancing all the time, artificial intelligence is being utilised more and more around the world; and that's no different for the search engines.In fact, OpenAI are working on an incredibly interesting and innovative image generation system that could change the game for SEO specialists and website owners wanting an easier and m...
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Explaining Search Engine Optimisation
Just a few years ago no one beyond web designers had much of an idea what SEO was; today it’s a boom part of Internet marketing.Getting that cherished first place on Google can make a huge difference to a business; 94% of web surfers ignore paid or sponsored results and only look at the ‘organic’ listings, 62% never go beyond the ...
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Is Keyword Density Still a Ranking Factor in 2022?
For years, SEO agencies and specialists have heavily focused on keyword density when optimising websites for their clients. But in 2022, is it still a ranking factor when it comes to Google?According to John Mueller, a search advocate at Google, it's a resounding no.But before we get to that, it's important to know exactly what keyword dens...
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Search Engine Optimisation vs. Pay Per Click
Deciding between utilising organic search engine optimisation and pay per click services has been a major problem for small and medium businesses for years. How do you pick when your budget means it's Search Engine Optimisation vs. Pay Per Click?To many, Pay Per Click looks like an immediately beneficial route. But, this is only for the short t...
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What is Long Tail Search?
When you search for a product or service you might use a company name, or just one or two words to describe what you're looking for. But as we've all become more internet-savvy and impatient, the trend is to get more and more specific in describing what you're looking for.Long Tail Search describes when three, four or more words are bei...
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Google Moves its Structured Data Testing Tool
In December 2020 Google announced they would be moving their structured data testing tool to Schema.org. The tool is now available as a beta at validator.schema.org.Here was Google's earlier announcement on twitter.Looking for a general purpose schema validator? Check out https://t.co/hGrr8NasVy's new Schema Markup Validator tool, a reboot ...
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What is link building for SEO?
One of the most vital aspects that very few people consider when putting together a website design is link building. But what is link building for SEO?Links are a critical component of the Internet; it can only be a network if different websites are somehow linked together. In the early days of the web everyone wanted to build links for web surfers...
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Should You Use an Exact Match Domain?
You might think that having an exact match domain is an easy way to guarantee your website is going to rank well in the search engines for your desired keyword. But it isn't anywhere near as simple or as easy as that. First things first; what is an exact match domain?Quite simply, an exact match domain is a domain name that incorporates th...
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Improve Your Website Traffic With These Top Copywriting Tips
Writing really engaging and interesting content is an incredibly important tool in generating trust and credibility and ensuring that your readers keep coming back for more. However, efficient SEO copywriting is a very effective way of maximising the number of visitors your website receives due to online searchers using the keyword phrase of y...
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