Skip to content
web design

Our Blogs

Paid Search (PPC) Marketing

Want to know how to effectively market your business using Pay Per Click marketing techniques? Our in-house marketing team have written helpful and informative articles on just that!

Blog Image
Google AdWords vs. Google Ads: Is there any difference?

Google AdWords vs. Google Ads: Is there any difference?

Date: Mon 30th July 2018

With Google Ads coming into existence and updating over the next few months, two questions come to mind:Why has Google done this?What is the difference between AdWords and Ads?The simple answer is that ads aren't just words anymore. They come in many different forms and mediums on YouTube, Google Maps and other partnered sites and apps. Ca...

Read More

How to Improve Paid Search Campaigns for Small Business Owners

How to Improve Paid Search Campaigns for Small Business Owners

Date: Mon 18th September 2017

We've talked about the pros (and cons) of using Paid Search and paid SEO for your website on our blog before, but what happens when you put money into it and you don't get any traffic? What are you doing wrong? What can you do to make your Paid Search work? In this article, we'll be discussing how to improve paid search campaigns f...

Read More

Google's Big Change to Paid Search Means More Competition

Google's Big Change to Paid Search Means More Competition

Date: Wed 24th February 2016

A big paid search change by Google will now make PPC much more competitive. The search engine has increased the number of paid search advertising slots which appear at the top of search results, but at the same time has removed advertising entirely from the right side of the pages.The change has already been rolled out across a wide range of search...

Read More

What is Pay Per Click Advertising?

What is Pay Per Click Advertising?

Date: Wed 5th December 2012

Increasingly the Internet is evolving into an advertising fuelled medium. Most users expect web services to come free of charge (for example Facebook, YouTube, etc.), so the web based companies providing these services collect revenues by selling advertising space.For many years banner advertising was the only real option, with advertisers paying t...

Read More