Paid Search (PPC) Marketing
What are the Pros and Cons of Pay Per Click Advertising in 2023?
Pay per click (PPC) advertising has become a popular method for businesses to reach their target audience and drive traffic to their websites. Like any advertising method, PPC has its own set of pros and cons, which we will outline below:Pros of Pay Per Click Advertising:1. Targeted Reach: PPC allows you to precisely target your ads based on keywor...
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Google AdWords vs. Google Ads: Is there any difference?
With Google Ads coming into existence and updating over the next few months, two questions come to mind:Why has Google done this?What is the difference between AdWords and Ads?The simple answer is that ads aren't just words anymore. They come in many different forms and mediums on YouTube, Google Maps and other partnered sites and apps. Ca...
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How to Improve Paid Search Campaigns for Small Business Owners
We've talked about the pros (and cons) of using Paid Search and paid SEO for your website on our blog before, but what happens when you put money into it and you don't get any traffic? What are you doing wrong? What can you do to make your Paid Search work? In this article, we'll be discussing how to improve paid search campaigns f...
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Google's Big Change to Paid Search Means More Competition
A big paid search change by Google will now make PPC much more competitive. The search engine has increased the number of paid search advertising slots which appear at the top of search results, but at the same time has removed advertising entirely from the right side of the pages.The change has already been rolled out across a wide range of search...
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What is Pay Per Click Advertising?
Increasingly the Internet is evolving into an advertising fuelled medium. Most users expect web services to come free of charge (for example Facebook, YouTube, etc.), so the web based companies providing these services collect revenues by selling advertising space.For many years banner advertising was the only real option, with advertisers paying t...
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