Marketing Articles
Black Friday Breaks Records
The big web news over the last week was something of a crossover between the web and the real world; Black Friday. A regular feature in the US for some time, it has started working it's way into Europe thanks largely to the Internet, falling on the Friday before Thanksgiving. Far from referring to some stock market crash, Black Friday is all ab...
Read More
Core Skills in Web Design
Web design is a very new skill compared to similar marketing mediums like graphic design, photography, copywriting or filmmaking; it is often an amalgam of all of the above worked into a youthful medium which is still finding it’s true place and identity in the world. So what are the core skills in web design?Graphic designWebsite design is m...
Read More
Importance of customer service and following up enquiries
It’s a strange thing, but one of the most often forgotten aspects of Internet business, especially amongst small business owners, is customer service. How can the importance of customer service and following up enquiries be overlooked?How many times have you emailed an enquiry to a business that either never got answered or was answered with ...
Read More
Web News: Big Brother?
A bit of a lull after the US elections and not all that much happening in web news this week, although Google have released some interesting figures about governmental surveillance requests leading to a bunch of marginally paranoid articles around the web.Every six months search engine leaders Google release a transparency report listing which gove...
Read More
Essential Basics of Search Engine Marketing
Search engine marketing encompasses a range of marketing techniques and advertising systems to focus business promotion on search engines, which have become the most commonly used tool online and the first port of call for people looking to find all kinds of services and products. Aiming to stand out through search engine optimisation, paid placeme...
Read More
Geo-Targeting your SEO
Search engine optimisation is the boom business on the Internet as more and more website owners learn to appreciate the power of search engines like Google for Internet marketing. Just a few years ago SEO was confined to web designers and a few multinationals but today everyone is getting in on it and at the same time the search engines are getting...
Read More
More Hardware Warfare
It's been another week where the focus of the Internet has been on the hardware manufacturers rather than the web itself.In the wake of Apple releasing new iPad models just months after their last release, prompting cries of planned obsolescence gone too far, some new figures have shown the tide may well be turning against the biggest company i...
Read More
Choosing the right domain name
They're a tiny thing domain names; just a handful of letters and words you will spend hours, days and maybe even weeks agonising over if you really want your website to succeed. The web has been one of the fastest growing media formats for over a decade and already so many of the best names have been claimed, leaving you wondering just what to ...
Read More
The Basics of Domain Names
Domain names are one of the lowest cost elements of web design but are also one of the most valuable; they are the "www.yourwebsite.com" website address that enables people all over the world to quickly find you amongst millions of sites online. Getting a memorable one can make or break a business especially if you're based entirely o...
Read More
Web News; Tablet Wars!
Last week's web and technology news was all about the latest tablets to come onto the market, with some unexpected results.Microsoft unexpectedly released a tablet, Microsoft Surface, which has done something really interesting with the standard tablet set up. They did an amazing job keeping the project development under wraps and took everyone...
Read More