The most popular Google searches in 2015

Want to know what became the most popular Google searches in 2015? Each year, the company has released a collection of the top terms that users have typed into the search engine, and in 2015 they've now separated the data into 20 different categories for the UK.

And although you can probably predict the top terms for some categories, there are also some surprises. While the Rugby World Cup was the top sporting event, the most searched for sports person was female UFC fighter Ronda Rousey.

The Top Male Celebrities searched for on Google in 2015 were:

• Jeremy Clarkson
• Lamar Odom
• Perez Hilton
• Charlie Sheen
• Spencer Matthews
• Lil' Chris
• Ronnie Pickering
• Daniel Bedingfield
• Daniel Craig
• Duncan Bannatyne

The Top Female Celebrities searched for on Google in 2015 were:

• Cilla Black
• Lady Colin Campbell
• Anne Kirkbride
• Adele
• Caitlyn Jenner
• Ruby Rose
• Kate Hopkins
• Madonna
• Bobbi Kristina Brown
• Rita Ora

More interesting for most small businesses will be categories such as holiday destinations, the most popular searches for 'How To...?', "What is...?", "When is...?" etc.

Explore the Google Trends Year in Search 2015 for yourself, and see whether there are terms which might surprise you.