Blog
What is Google's Search Generative Experience?
Google's Search Generative Experience is a feature that seeks to optimise the search experience through AI models such as GPT-3. It offers dynamic, interactive results in an effort to maintain accuracy and pertinence.Google is introducing a new feature that allows for more engaging and helpful search results - such as when someone looks up a fa...
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Which has the better AI. Bing or Bard?
Bing is a search engine developed by Microsoft, and while it utilises AI technology (Sydney) to enhance search results and provide intelligent features, its primary focus is on search functionality and information retrieval.On the other hand, Bard is an AI language model developed by OpenAI, which aims to generate creative and human-like text based...
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What are the Pros and Cons of Pay Per Click Advertising in 2023?
Pay per click (PPC) advertising has become a popular method for businesses to reach their target audience and drive traffic to their websites. Like any advertising method, PPC has its own set of pros and cons, which we will outline below:Pros of Pay Per Click Advertising:1. Targeted Reach: PPC allows you to precisely target your ads based on keywor...
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What Makes a Good Web Design in 2023
A good web design encompasses several key elements that work together to create an effective and visually appealing website. Here are some important factors:1. User-Friendly Interface: The design should prioritise ease of navigation and a clear structure so that users can quickly find the information they need. Intuitive menus, search functio...
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Unveiling the Magic Behind AI-Generated Content: Implications for SEO and Digital Marketing
Are you ready to dive into the future of content creation? Brace yourselves, because we're about to unveil the magic behind AI-generated content and its implications for SEO and digital marketing. In a world where technology reigns supreme, artificial intelligence has emerged as a game-changer in the way we produce and consume information. Join...
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E-E-A-T
Google has updated its search quality raters guidelines from what was known as E-A-T, to E-E-A-T; but what does the extra E stand for?For those who do not know, the acronym E-A-T, stands for expertise, authoritativeness and trustworthiness and these three key terms help websites to be ranked based on the relevancy that they provide to individuals w...
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Streamline Your SEO Process With OpenAI's DALL-E 2
With technology advancing all the time, artificial intelligence is being utilised more and more around the world; and that's no different for the search engines.In fact, OpenAI are working on an incredibly interesting and innovative image generation system that could change the game for SEO specialists and website owners wanting an easier and m...
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Explaining Search Engine Optimisation
Just a few years ago no one beyond web designers had much of an idea what SEO was; today it’s a boom part of Internet marketing.Getting that cherished first place on Google can make a huge difference to a business; 94% of web surfers ignore paid or sponsored results and only look at the ‘organic’ listings, 62% never go beyond the ...
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Why You Need A Responsive Website for Your Business
A message to all business owners that have not upgraded to a responsive website; do it now!There are many great benefits to having a responsive website. It is shocking to see that some businesses are yet to change over from their static website to a more mobile friendly and responsive website. From affecting your rankings to the usability of your w...
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Why You Need A Website!
If you don't have a website, you're losing out to your competitors before you've even begun.Put it this way; when was the last time you saw someone search through the Yellow Pages? That's because everyone these days searches on Google. For products, services, companies, information and anything else they need to know about. Nob...
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