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Spreading Your Attention Across Multiple Platforms

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What is the point of social media for businesses? Most people use social media to connect with one another, so using social media for your company might seem like a bit of a strange step. Not only that, but spreading yourself across multiple social media platforms. You may think that employing a company to run your social media for you is a waste of time, but you would be wrong.

Social media is an important piece in the SEO puzzle. Though it doesn’t directly change your site by adding keywords, or altering text, social media is another way for people to find you – and, in this day and age, the more ways there are for people to find you, the better.

So, how does social media help my business?

You may think that social media is a waste of your time, that nothing will come of it and there’s no reason to invest any money or effort into it. Sure, perhaps running your own social media campaigns may be more trouble than its worth, but hiring a company who are experts in different platforms and understand the best ways to drum up engagement would be something to look into.

Effective use of different social media platforms can increase the number of people finding your website and potentially getting in touch, or buying your products. Of course, social media strategies are different for each business and each platform, but that’s where a manager would come in. Facebook, for example, is a great platform to engage a certain demographic (usually people within the 30-60 age range) and to garner reviews, as well as allowing people to ask questions and message your company easily. Instagram would be perfect for businesses that have engaging, colourful or interesting products that are able to be photographed or filmed, and Twitter is good for many different companies and can be utilised in a variety of different ways to fire off quick updates, or let customers know about events.

You may think it’s easy to fire off a few tweets and be done with it, but social media campaigns are the way forward and can be difficult to implement into your overall brand strategy if you don’t know what you’re doing. It is important to think ahead: to particular holidays or events, to key moments in the future of your business, or to thing that are changing within your industry. Consistent engagement is the rule of thumb with social media, but making sure you’re putting out engaging content in the first place is very important.

How does cross-platform marketing work?

Making sure your brand works across multiple social media platforms is key to running a good campaign. The way you are on these different platforms and the way you express yourself as a company will inevitably be how people see you; you want to come across in a certain way. A dog groomer, for example, might post funny pictures of the pets they look after and would be more suited to Facebook and Instagram than Twitter; whereas a roofing company would likely not fare as well on Instagram, but would be able to post about jobs they’d undertaken on Facebook, and perhaps industry news on Twitter.

A social media manager will be able to create a campaign strategy for your business, letting you know the best times to post (during the week, as well as throughout a specific period of time, such as a month or three months), and the time to invest money into ads. You can build up a steady follower base through ads and careful marketing, meaning that you won’t have to pay an arm and a leg for more engagement.

Making sure you’re targeting the right people on the right platforms, with the right content, is the most important thing you can do with your social media. That’s exactly what a social media manager will know how to do and do for you.

Where can I get a social media manager?

Get in touch with the experts at the Smart Domain Group to learn more about how our social media managers will transform your cross-platform strategy. It’s important to work with a company that understand the ins and outs of your brand, as well as how to promote your brand on social media, and that’s exactly what the Smart Domain Group prides itself on.

We cover all kinds of social media platforms for a wide range of businesses, posting engaging content regularly to increase online visibility. From there, potential customers will be able to find your website and be more inclined to check out your products and services.