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Social Media Marketing is a necessity for many businesses looking to understand their customers as well as reaching out to new business. Whether you’re looking for Social Media Marketing Articles for advice on promoting a B2B or B2C company, we have you covered. From Facebook, Twitter and LinkedIn to Instagram, Pinterest and Snapchat, we will help you.


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What Makes a Good Business Social Media Account?

What Makes a Good Business Social Media Account?

Date: Tue 31st July 2018

Used as a method of communication with your business and to keep up to speed with current events, offers and promotions; social media platforms are a great method for businesses to share information with potential customers.However, there are certain practices that need to be followed in order to build up a following and make using social media wor...
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What Social Media Platforms Should You Use and Why?

What Social Media Platforms Should You Use and Why?

Date: Wed 11th October 2017

Social media is a powerful marketing tool when used correctly. Used as another form of gaining traffic to the site, it can also be used to have a more personal interaction with clients while also keeping them updated with what's happens. However, there are so many social media platforms out there and not all companies now what they should use. ...
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Effectively using hashtags on social media: Is it that important?

Effectively using hashtags on social media: Is it that important?

Date: Fri 14th July 2017

When posting on any kind of social media, effectively using hashtags is one of the golden rules. Just adding your comments doesn't mean a whole lot if people can't find what you're posting about. That's where hashtags come in. If you search for something on Instagram you're a lot more likely to find it if it has a hashtag using ...
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How Do You React to Negative Reviews?

How Do You React to Negative Reviews?

Date: Tue 4th July 2017

A very important part of marketing; reviews can determine sales from a marketing campaign and can even impact your ranking in search. But, just how do you react to negative reviews?Many of your potential customers will rely on reviews to determine if they will purchase from you. These reviews, positive or negative, greatly affect how someone will p...
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The Top 10 Social Media Management Tools for Small Businesses

The Top 10 Social Media Management Tools for Small Businesses

Date: Tue 23rd May 2017

When it comes to social media there’s nothing more important than management. Not only pre-posting, but post-posting too. How well has your content been received? What’s worked well? What hasn’t? What, for future, do you need to improve on?Just looking at posts might not tell you that; engagement is a fickle beast, after all. But, when you ha...
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Social Media Checklist: What You Need to Know For 2017

Social Media Checklist: What You Need to Know For 2017

Date: Mon 24th April 2017

There are a lot of ways to run social media campaigns; as a business, yourself or hiring someone else to do it. At the end of the day everyone should be marching to the beat of a similar marketing drum.Whether you’re doing something incredibly innovative or just putting out the same kind of things as everyone else, it still has to generate intere...
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10 Ways Small Businesses Can Better Use Facebook

10 Ways Small Businesses Can Better Use Facebook

Date: Wed 12th April 2017

With advancements over the past few years in how Facebook can be used by businesses, it’s no surprise that many small companies are beginning to reach out where, before, they may have been too afraid to tread. Though advertising on social media can seem like a daunting task to some, the gauntlet has been thrown on the ground ready to be picke...
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How Often Does Social Media Influence UK Internet Users?

How Often Does Social Media Influence UK Internet Users?

Date: Thu 13th October 2016

You've probably seen the huge numbers of people regularly using social media in the UK. In 2016, the latest figures suggest around 35-38 million people are active on social networks. Facebook remains top with more than 31 million UK users, and Twitter gets the attention of more than 15 million in the United Kingdom. That's before taking int...
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Facebook Reduce Business Page Organic Reach Even Further

Facebook Reduce Business Page Organic Reach Even Further

Date: Thu 30th June 2016

Bad news, as Facebook reduce business page organic reach even further in 2016. The latest Facebook News Feed update will increase the focus even more on your friends and family. And as a result, there will be even less publicity for any brands and businesses that aren't being shared by people you're connected to.Brands have complained about...
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Does Pinterest Get More Customers Into Shops?

Does Pinterest Get More Customers Into Shops?

Date: Thu 9th June 2016

Shops and retailers should be well aware of the power of Pinterest by now. A study in 2015 showed 93% of users were planning future purchases on Pinterest, and 87% actually buying something they’ve seen on the site. But does Pinterest get more customers into shops?It can be difficult to track whether an internet promotion also meant more peop...
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New Tools Improve Instagram Small Business Marketing

New Tools Improve Instagram Small Business Marketing

Date: Wed 25th May 2016

It’s never been more important to use great photos to promote your small business.That trend is definitely set to continue. So find out how new tools improve Instagram small business marketing. And how you can apply them to your business.By focusing on mobile phone photography, Instagram has been the social network of choice for those wanting...
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How to Use Longer Instagram Video Limits

How to Use Longer Instagram Video Limits

Date: Thu 31st March 2016

Instagram is the social network most business marketing people are discussing at the moment. It's growing more quickly than other social networks, and is hugely popular with 16-34-year-olds. And Instagram will now allow longer videos to be posted on both personal and brand profiles. The Instagram video length limit was just 15 seconds, which le...
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