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Small Business Marketing Articles

The Smart Domain Group has specialised in providing Small Business Marketing for 15+ years. So we know what it takes to grow from even just a single employee to a medium, or large business. Here’s where you’ll find information and articles to help you achieve the same results

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6 Ways You Can Strengthen Your Local SEO Strategy

6 Ways You Can Strengthen Your Local SEO Strategy

Date: Tue 20th August 2019

If you run a small business, why risk losing out on potential business by ignoring the importance of your local SEO strategy?Every business, whether large or small, should have a local SEO strategy; it's especially important if you need to target people in your region or city. While your priority is most likely to secure high ranking posit...

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Turning 404 Pages into Something Beneficial

Turning 404 Pages into Something Beneficial

Date: Fri 6th October 2017

A 404 page is something every website will have and are often overlooked or ignored. 404 pages can quickly be turned into something beneficial for your website; especially if you constantly have changing URLs. In this article, we will be covering how turning 404 pages into something beneficial will be good for your website.We will be covering a var...

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What is Google Stamp and how will it affect businesses?

What is Google Stamp and how will it affect businesses?

Date: Thu 28th September 2017

If you've used Snapchat before, you'll have likely seen their 'Discover' feature. If you've never used it, this feature allows users to quickly swipe between interesting pieces of content. Tailored to them, this includes images, text and videos. Google is now planning to launch a similar feature, called 'Google Stamp'.Wh...

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Facebook Adds More Tools for Small Businesses

Facebook Adds More Tools for Small Businesses

Date: Wed 19th April 2017

The Facebook F8 annual conference has taken place in San Jose. The main headline grabbing announcement was about augmented reality. But rather than spend our time looking at the Oculus Rift virtual reality headset, we'd rather look at the more important news for business owners. And as Facebook adds more tools for small busi...

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New Google Adverts for Local Businesses With Location Extensions

New Google Adverts for Local Businesses With Location Extensions

Date: Wed 22nd March 2017

Google is rolling out new display adverts for local businesses. The new format is available via Google Adwords and is used by the Display Network which generally appears on websites, blogs and other general locations, rather than in search results. The new Google adverts for local businesses have already been shown to increase the response rates in...

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Avoid The Big Mistakes Small Businesses Make Online

Avoid The Big Mistakes Small Businesses Make Online

Date: Mon 30th January 2017

These days, it's absolutely imperative that small businesses have an online presence. But many make simple but costly errors that can make a huge difference to the success of their business. Avoid the big mistakes small businesses make online, with our advice below. Here's how to avoid the mistakes most small businesses makeThere are 7...

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Investments into data banks in Kent: are they needed?

Investments into data banks in Kent: are they needed?

Date: Fri 13th January 2017

A data bank in Kent which holds digital information for more than 300 clients has been able to double its capacity after a £4 million investment.Custodian Data Centres increased their capacity with an additional 10,000 computers servers, with their numbers boosting to 16,000, with the extra servers being housed in Maidstone TV Studios.Wh...

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Will an interest free loan help your small business grow?

Will an interest free loan help your small business grow?

Date: Wed 11th January 2017

If you own a small or medium business in Kent and want to receive an interest-free loan to increase your growth, then look no further. Kent County Council are using their Regional Growth fund to help companies in Kent and Medway thrive. Those eligible for loans are looking to get anything from £50,000 to £500,000.Thr...

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10 Important Stages for Starting a New Business Website

10 Important Stages for Starting a New Business Website

Date: Fri 26th August 2016

There are many important stages when creating a new website. We have got together 10 important stages for starting a new business website. Not only will they save you and your company time, but also money. And they apply whether you're building a website in-house or hiring an external web design company.1. Choosing the right Domain:One of the f...

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Set Special Holiday Opening Hours with Google My Business

Set Special Holiday Opening Hours with Google My Business

Date: Wed 4th November 2015

Google My Business now allows you to set special holiday opening hours as part of your company listing. That means you can make sure potential customers know when you're open for business over Christmas, New Year, and any other public holiday. It's also great to be able to inform customers about limited opening hours if you're taking a ...

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Members-only ad-free Youtube Red launches

Members-only ad-free Youtube Red launches

Date: Thu 22nd October 2015

Youtube is launching a new membership service which allows viewers to watch without adverts for a monthly subscription cost. From next year it will also include original members-only content. As Youtube Red launches, it may change online video viewing for a large number of people.Youtube Red will work across your computer, phone and tablet, and wil...

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New Study Shows Importance of Online Customer Service

New Study Shows Importance of Online Customer Service

Date: Thu 15th October 2015

We all know how good customer service makes us feel about a company. It's one of the experiences that can turn a problem into a positive, and help to keep us purchasing from a brand.It's something that's core to what we do at the Smart Domain Group - and is often mentioned as one of our most noticeable attributes in the feedback we get ...

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