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All articles, guides and advice on Search Engine Optimisation by the Smart Domain Group. We share the latest news and best tips based on more than 16 years getting proven results for our clients, and testing the latest techniques. From picking the right domain name to the latest Google algorithm updates, you’ll find it here.


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The 6 most important components of SEO

The 6 most important components of SEO

Date: Thu 25th October 2012

Even in the ever changing world of search engine optimisation there are a few golden rules that no one should ignore and that are always worth spending time, thought and a little money on. So make a note of the 6 most important components of SEO.Keyword selectionPicking the right keywords to describe your business and focus your SEO on is cruc...
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SEO Spam Scams

SEO Spam Scams

Date: Wed 19th September 2012

We have decided to write this blog in order to help potential SEO clients identify something we refer to as spam scams. If you have a popular website and it uses enquiry forms or email contact addresses then you may well receive a lot of these. Falling for SEO spam scams can cost your business money, and also its reputation.Many appear to originate...
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Search Engine Optimisation vs. Pay Per Click

Search Engine Optimisation vs. Pay Per Click

Date: Thu 13th September 2012

Deciding between utilising organic search engine optimisation and pay per click services has been a major problem for small and medium businesses for years. How do you pick when your budget means it's Search Engine Optimisation vs. Pay Per Click?To many, Pay Per Click looks like an immediately beneficial route. But, this is only for the short t...
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How important are Secondary Keyword Phrases?

How important are Secondary Keyword Phrases?

Date: Mon 13th August 2012

In web design and especially search engine optimisation, choosing the right keyword phrases is vital. For years, people have believed that phrases such as 'wholesale costume jewellery' should be written in that exact order so that your website receives a high level of hits and sales enquiries for that product.Many web design companies, incl...
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Inbound Links - Quality Vs Quantity

Inbound Links - Quality Vs Quantity

Date: Fri 6th July 2012

The recent penguin update by Google has highlighted the importance of good quality link building. With close scrutiny of other websites our researchers have seen many that used bulk low quality inbound links starting to drop out of their top positions.In the cases of those that dropped it was noted that they had many trash inbound links. A lot of t...
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How Google and SEO has changed the internet

How Google and SEO has changed the internet

Date: Fri 8th June 2012

Let's face it; we all know that being as high up on Google listings as possible is one of the most important things for any website.Over the years it has become paramount that your business' website sits at the very top of Google and other search engine listings. Being top means more exposure and the greater potential for more income.When t...
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Changes to SEO algorithms

Changes to SEO algorithms

Date: Thu 19th April 2012

Search Engine Optimisation (SEO) has always been one of the best ways of ensuring a successful website. By correctly utilising SEO techniques, a business could ensure a high search engine placing and therefore more sales enquiries. Changes to SEO algorithms are happening frequently, so it's something to be aware of.  Traditionally, SE...
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How does SEO work?

How does SEO work?

Date: Tue 17th April 2012

A beautiful website will only get you so far. While some website design companies believe that design is everything, the truth is that first class copywriting and Search Engine Optimisation (SEO) will make the difference between whether your website generates sales or not.Search Engine Optimisation essentially involves the editing of a website to e...
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The Google Penguin Algorithm Update

The Google Penguin Algorithm Update

Date: Wed 4th April 2012

The SEO community is currently feeling the effects of Google's recent penguin update which aims to penalise websites it considers over optimised. Here at the Smart Domain Group our search engineers have noticed front page rankings changing for many sites. The Google Penguin algorithm update has been rolling out over time and we've been anal...
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