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Search Engine Optimisation Articles

All articles, guides and advice on Search Engine Optimisation by the Smart Domain Group. We share the latest news and best tips based on more than 16 years getting proven results for our clients, and testing the latest techniques. From picking the right domain name to the latest Google algorithm updates, you’ll find it here.

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What Can Local SEO Do for Your Business?

What Can Local SEO Do for Your Business?

Date: Mon 1st May 2017

SEO can only get your website so far. At least, regular SEO can. Adding keywords to a website is all well and good, but doing a little extra in the areas that are up and coming can really boost a website’s rankings. But, what is local SEO and what does it mean for a website? How do you implement it? Does it matter? All of these questions will...

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8 Types of Negative SEO to Watch Out For

8 Types of Negative SEO to Watch Out For

Date: Thu 20th April 2017

SEO has always been a way to help improve your search engine results. However, there are ways out there to cause the opposite effect. Negative SEO is used by fake/bad SEO companies to cause websites to drop. This can also be done by a competitor. In the same fashion, as standard SEO, there are many ways in which negative SEO can...

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Beginners Guide to SEO - Keywords

Beginners Guide to SEO - Keywords

Date: Wed 8th March 2017

SEO relies heavily on keywords as they represent the phrases or terms that you would search in Google. When you are looking for a plumber, you would search something like ‘Plumbers in Kent’. The term ‘plumbers’ is a keyword which will then bring back results for this term. This is often then followed up by a location so the ...

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How will voice searches change your SEO?

How will voice searches change your SEO?

Date: Tue 31st January 2017

Voice searches have become a much bigger deal over the past few years. With Siri and Cortana, two of the technology world’s biggest players, is online marketing moving into a new era?Keywords have always been about what an average person might type into their search bar. A general consumer may ask Google to find “ele...

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Why Do You Need Search Engine Optimisation?

Why Do You Need Search Engine Optimisation?

Date: Tue 22nd November 2016

Quite simply, if your website doesn't have search engine optimisation, it will not get found on Google and other search engines. What is Search Engine Optimisation?Search Engine Optimisation, or SEO as it's known, is the term for every different method you can use to make sure that your website is highly visible on Google and the other...

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What is Search Engine Optimisation?

What is Search Engine Optimisation?

Date: Fri 7th October 2016

It's one of the most important factors in web design, but even now, many people still don't know what search engine optimisation is and how vital it is.  Having professional search engine optimisation can make a huge difference to whether your business gets that cherished first place on Google and the other search engines! 94% of onlin...

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Penguin 4.0 is finally here!

Penguin 4.0 is finally here!

Date: Fri 30th September 2016

In the last few days, Google has confirmed that its latest algorithm, called Penguin 4.0, has been rolled out.   Two years after its last update, the Penguin algorithm will make drastic changes to the way sites are viewed and ranked by Google. How will this affect your website you ask? If it...

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Six Top Tips To Get Your Website Found

Six Top Tips To Get Your Website Found

Date: Wed 28th September 2016

Just having a website isn't enough to generate you sales enquiries. There are many search engine optimisation factors at work that make a difference between a business-generating website and a failing one. The most important thing is to get your website ranking highly on Google and the other search engines. There are si...

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5 Ways Small Businesses Sabotage Their SEO

5 Ways Small Businesses Sabotage Their SEO

Date: Thu 21st January 2016

Search Engine Optimisation (SEO) can be hugely rewarding. The long hours of research and work are more than worthwhile when a client doubles or triples their sales as a result. And that's particularly satisfying when it's a new or small business which has been able to compete with larger competitors due to the right SEO strategy and approac...

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The 6 Big SEO Myths You Should Ignore

The 6 Big SEO Myths You Should Ignore

Date: Thu 15th October 2015

Search Engine Optimisation (SEO) has been around a long time in internet terms. Website owners started exploring how to get their sites recommendation by search engines in the mid-1990s, even before Google launched (1998). It was 2002 before Myspace arrived, 2004 for Facebook, and 2007 for the iPhone to appear.That's one rea...

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What is Long Tail Search?

What is Long Tail Search?

Date: Thu 24th September 2015

When you search for a product or service you might use a company name, or just one or two words to describe what you're looking for. But as we've all become more internet-savvy and impatient, the trend is to get more and more specific in describing what you're looking for.Long Tail Search describes when three, four or more words are bei...

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Defining Search Engine Marketing vs Search Engine Optimisation

Defining Search Engine Marketing vs Search Engine Optimisation

Date: Wed 16th September 2015

The difference between Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) needs defining. The two terms are often confused for each other, despite meaning different things. In fact, Search Engine Optimisation is one discipline included in Search Engine Marketing.Search Engine Optimisation (SEO) Definition:Search Engine Optimisation ...

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