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Search Engine Optimisation Articles

All articles, guides and advice on Search Engine Optimisation by the Smart Domain Group. We share the latest news and best tips based on more than 16 years getting proven results for our clients, and testing the latest techniques. From picking the right domain name to the latest Google algorithm updates, you’ll find it here.

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How will Google's RankBrain affect your ranking?

How will Google's RankBrain affect your ranking?

You may have never heard of Google's RankBrain machine-learning system. It might also be that your SEO might have mentioned it to you and it went over your head. However, it's becoming more and more relevant in today's ever-changing world of search engine rankings.RankBrain was developed by Google to help improve search results. Plus, i...

Date: Tue 18th July 2017

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Why badly written content and SEO don't mix

Why badly written content and SEO don't mix

When it comes to improving the rankings on your website, search engine optimisation is key. But, what happens when you haven't got a lot of content to add keywords to? Or, if the content you do have is poorly written? Even some web design companies don't provide copywriting as an aspect of a website package. Writing your website yourse...

Date: Thu 6th July 2017

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Organic versus Paid SEO: which is better?

Organic versus Paid SEO: which is better?

It's the age old question: Is it better to pay for your SEO, to put money into pay-per-click and guarantee you'll be at the top of Google, or if you should add keywords, pages and quality back-links to up your organic SEO? Both have disadvantages and drawbacks that can both help and hinder your website. Putting your webs...

Date: Mon 3rd July 2017

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How small businesses can optimise pages for Google snippets

How small businesses can optimise pages for Google snippets

Getting featured at the top of a Google search can mainly be done one of three ways. By organic SEO, paid SEO or by Google snippet. Though the snippet is rarer and harder to get hold of, it can be extremely valuable for websites that find it difficult to rank with organic SEO. Where paid SEO costs money, the Google snippet is completely free. Howev...

Date: Thu 29th June 2017

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How to Optimise Images for The Web

How to Optimise Images for The Web

Page titles are an important part of SEO that are often overlooked; they are tucked down at the bottom of the editing page and some might even use a generic name to simply describe what they are talking about on that page. Some might even use the name of the website as every page title. I know; frightening, isn't it?Tho...

Date: Fri 26th May 2017

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Google's Update to Their Featured Snippet Box

Google's Update to Their Featured Snippet Box

Google’s search engine is being constantly updated and changed. From Googles ranking algorithm to the general way the search engine reacts to the user; everything gets changed over time. If you see a featured snippet, it might be down to a new Google update.‘Project Owl’ was one of the more recent updates which...

Date: Wed 17th May 2017

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Why Do You Need an SEO Specialist When Designing a Website?

Why Do You Need an SEO Specialist When Designing a Website?

Thinking about re-designing your website? New company planning a website? If you answered yes to either of these, ask yourself, do I have an SEO specialist? If not, your website is doomed to not perform as well as it could.A Search Engine Optimisation (SEO) specialist needs to be at the table when a new website is being planned....

Date: Thu 11th May 2017

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What Can Local SEO Do for Your Business?

What Can Local SEO Do for Your Business?

SEO can only get your website so far. At least, regular SEO can. Adding keywords to a website is all well and good, but doing a little extra in the areas that are up and coming can really boost a website’s rankings. But, what is local SEO and what does it mean for a website? How do you implement it? Does it matter? All of ...

Date: Mon 1st May 2017

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8 Types of Negative SEO to Watch Out For

8 Types of Negative SEO to Watch Out For

SEO has always been a way to help improve your search engine results. However, there are ways out there to cause the opposite effect. Negative SEO is used by fake/bad SEO companies to cause websites to drop. This can also be done by a competitor. In the same fashion, as standard SEO, there are many ways in which negative SEO can...

Date: Thu 20th April 2017

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Beginners Guide to SEO - Keywords

Beginners Guide to SEO - Keywords

SEO relies heavily on keywords as they represent the phrases or terms that you would search in Google. When you are looking for a plumber, you would search something like ‘Plumbers in Kent’. The term ‘plumbers’ is a keyword which will then bring back results for this term. This is often then followed up by a location so the ...

Date: Wed 8th March 2017

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How will voice searches change your SEO?

How will voice searches change your SEO?

Voice searches have become a much bigger deal over the past few years. With Siri and Cortana, two of the technology world’s biggest players, is online marketing moving into a new era?Keywords have always been about what an average person might type into their search bar. A general consumer may ask Google to find “ele...

Date: Tue 31st January 2017

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Why Do You Need Search Engine Optimisation?

Why Do You Need Search Engine Optimisation?

Quite simply, if your website doesn't have search engine optimisation, it will not get found on Google and other search engines. What is Search Engine Optimisation?Search Engine Optimisation, or SEO as it's known, is the term for every different method you can use to make sure that your website is highly visible on ...

Date: Tue 22nd November 2016

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