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articles about search engine optimisationAll articles, guides and advice on Search Engine Optimisation by the Smart Domain Group. We share the latest news and best tips based on more than 16 years getting proven results for our clients, and testing the latest techniques. From picking the right domain name to the latest Google algorithm updates, you’ll find it here.


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The 15 Most Asked SEO Questions

The 15 Most Asked SEO Questions

Date: Mon 25th September 2017

If you've got a website, the chances are you'll have heard the term 'search engine optimisation' before. With online competition fiercer than ever, search engine optimisation is absolutely vital. But do you know exactly what it means and what is involved? If not, don't worry; you're not alone! People across the globe are con...
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SEO or PPC; Which One Should You Use?

SEO or PPC; Which One Should You Use?

Date: Thu 21st September 2017

Both SEO (Search Engine Optimisation) and PPC (Pay Per Click) are widely used by businesses to rank highly in search engines. However, the question is always raised; SEO or PPC; which one should you use?SEO is a long-term investment that over time aims to get you to the top of the results in search engines. This takes time and requires a lot of wor...
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How to Write the Perfect Meta Description

How to Write the Perfect Meta Description

Date: Mon 21st August 2017

Writing an informative and engaging Meta Description is vitally important to the success of any website in the search engine result pages. But you’d be surprised how many business owners and website companies neglect this fantastic opportunity to promote the business. It’s therefore even more vital to follow this helpful guide on how to...
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Google’s Panda: Poor quality content and your rankings

Google’s Panda: Poor quality content and your rankings

Date: Thu 3rd August 2017

First released in February 2011, Google’s Panda algorithm is designed to lower the ranks of “low-quality sites”. This may seem like a good idea; of course you want bad sites to go to the bottom of Google and good sites to go to the top. But, what constitutes a “bad” site in Google’s eyes? And, how can you stop yo...
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The Seven Less Obvious On-Site SEO Issues

The Seven Less Obvious On-Site SEO Issues

Date: Wed 26th July 2017

Your website might look great and work as you want it; but there could be elements behind it that are ruining its ranking potential. Aside from the usual SEO basics - avoiding keyword stuffing, making relevant content, above-the-fold advertising and ensuring the users come first - there are many more subtle potential problem areas. In fact, there a...
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How will Google's RankBrain affect your ranking?

How will Google's RankBrain affect your ranking?

Date: Tue 18th July 2017

You may have never heard of Google's RankBrain machine-learning system. It might also be that your SEO might have mentioned it to you and it went over your head. However, it's becoming more and more relevant in today's ever-changing world of search engine rankings.RankBrain was developed by Google to help improve search results. Plus, i...
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Why badly written content and SEO don't mix

Why badly written content and SEO don't mix

Date: Thu 6th July 2017

When it comes to improving the rankings on your website, search engine optimisation is key. But, what happens when you haven't got a lot of content to add keywords to? Or, if the content you do have is poorly written? Even some web design companies don't provide copywriting as an aspect of a website package. Writing your website yourse...
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Organic versus Paid SEO: which is better?

Organic versus Paid SEO: which is better?

Date: Mon 3rd July 2017

It's the age old question: Is it better to pay for your SEO, to put money into pay-per-click and guarantee you'll be at the top of Google, or if you should add keywords, pages and quality back-links to up your organic SEO? Both have disadvantages and drawbacks that can both help and hinder your website. Putting your website at the top of Go...
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How small businesses can optimise pages for Google snippets

How small businesses can optimise pages for Google snippets

Date: Thu 29th June 2017

Getting featured at the top of a Google search can mainly be done one of three ways. By organic SEO, paid SEO or by Google snippet. Though the snippet is rarer and harder to get hold of, it can be extremely valuable for websites that find it difficult to rank with organic SEO. Where paid SEO costs money, the Google snippet is completely free. Howev...
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How to Optimise Images for The Web

How to Optimise Images for The Web

Date: Fri 26th May 2017

Just how do you optimise images for the web? Well, in this guide on how to optimise images for the web, we will go through the necessities to ensure your site performs at its best for both your prospects and for the search engines.Be it for a new website, blog post or article; selecting the right images is key. They play a massive part in offering ...
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Google's Update to Their Featured Snippet Box

Google's Update to Their Featured Snippet Box

Date: Wed 17th May 2017

Google’s search engine is being constantly updated and changed. From Googles ranking algorithm to the general way the search engine reacts to the user; everything gets changed over time. If you see a featured snippet, it might be down to a new Google update.‘Project Owl’ was one of the more recent updates which targeted wrong cont...
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Why Do You Need an SEO Specialist When Designing a Website?

Why Do You Need an SEO Specialist When Designing a Website?

Date: Thu 11th May 2017

Thinking about re-designing your website? New company planning a website? If you answered yes to either of these, ask yourself, do I have an SEO specialist? If not, your website is doomed to not perform as well as it could.A Search Engine Optimisation (SEO) specialist needs to be at the table when a new website is being planned. They will be able t...
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