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Search Engine Optimisation Articles

All articles, guides and advice on Search Engine Optimisation by the Smart Domain Group. We share the latest news and best tips based on more than 16 years getting proven results for our clients, and testing the latest techniques. From picking the right domain name to the latest Google algorithm updates, you’ll find it here.

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Just What Are The SEO Mistakes You MUST Avoid?

Just What Are The SEO Mistakes You MUST Avoid?

When you're running a small business, or you've just started out in SEO, mistakes can be easy to make, especially when you're in a rush to optimise the website and its content. But don't panic though; we're here to help you through this somewhat tricky process and ensure you don't fall into the traps many other small bu...

Date: Thu 19th April 2018

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Google Algorithms: Should You Fear Them?

Google Algorithms: Should You Fear Them?

Website designers and business owners are constantly being bombarded with news about 'HUGE' Google algorithms. Fear and panic can easily be spread by SEOs, just at the sight of words like 'Panda' or 'Penguin.' But the reality is that these algorithms, and the changes made to them, shouldn't lead to th...

Date: Mon 2nd October 2017

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The Most Commonly Asked SEO Questions

The Most Commonly Asked SEO Questions

If you've got a website, the chances are you'll have heard the term 'search engine optimisation' before. With online competition fiercer than ever, search engine optimisation is absolutely vital. But do you know exactly what it means and what is involved? If not, don't worry; you're not alone! People acro...

Date: Mon 25th September 2017

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SEO or PPC; Which One Should You Use?

SEO or PPC; Which One Should You Use?

Both SEO (Search Engine Optimisation) and PPC (Pay Per Click) are widely used by businesses to rank highly in search engines. However, the question is always raised; SEO or PPC; which one should you use?SEO is a long-term investment that over time aims to get you to the top of the results in search engines. This takes time and r...

Date: Thu 21st September 2017

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How to Write the Perfect Meta Description

How to Write the Perfect Meta Description

Writing an informative and engaging Meta Description is vitally important to the success of any website in the search engine result pages. But you’d be surprised how many business owners and website companies neglect this fantastic opportunity to promote the business. It’s therefore even more vital to follow this helpful guide on how to...

Date: Mon 21st August 2017

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Google’s Panda: Poor quality content and your rankings

Google’s Panda: Poor quality content and your rankings

First released in February 2011, Google’s Panda algorithm is designed to lower the ranks of “low-quality sites”. This may seem like a good idea; of course you want bad sites to go to the bottom of Google and good sites to go to the top. But, what constitutes a “bad” site in Google’s eyes? And,...

Date: Thu 3rd August 2017

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The Seven Less Obvious On-Site SEO Issues

The Seven Less Obvious On-Site SEO Issues

Your website might look great and work as you want it; but there could be elements behind it that are ruining its ranking potential. Aside from the usual SEO basics - avoiding keyword stuffing, making relevant content, above-the-fold advertising and ensuring the users come first - there are many more subtle potential problem areas. In fact, there a...

Date: Wed 26th July 2017

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How will Google's RankBrain affect your ranking?

How will Google's RankBrain affect your ranking?

You may have never heard of Google's RankBrain machine-learning system. It might also be that your SEO might have mentioned it to you and it went over your head. However, it's becoming more and more relevant in today's ever-changing world of search engine rankings.RankBrain was developed by Google to help improve search results. Plus, i...

Date: Tue 18th July 2017

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Why badly written content and SEO don't mix

Why badly written content and SEO don't mix

When it comes to improving the rankings on your website, search engine optimisation is key. But, what happens when you haven't got a lot of content to add keywords to? Or, if the content you do have is poorly written? Even some web design companies don't provide copywriting as an aspect of a website package. Writing your website yourse...

Date: Thu 6th July 2017

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Organic versus Paid SEO: which is better?

Organic versus Paid SEO: which is better?

It's the age old question: Is it better to pay for your SEO, to put money into pay-per-click and guarantee you'll be at the top of Google, or if you should add keywords, pages and quality back-links to up your organic SEO? Both have disadvantages and drawbacks that can both help and hinder your website. Putting your webs...

Date: Mon 3rd July 2017

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How small businesses can optimise pages for Google snippets

How small businesses can optimise pages for Google snippets

Getting featured at the top of a Google search can mainly be done one of three ways. By organic SEO, paid SEO or by Google snippet. Though the snippet is rarer and harder to get hold of, it can be extremely valuable for websites that find it difficult to rank with organic SEO. Where paid SEO costs money, the Google snippet is completely free. Howev...

Date: Thu 29th June 2017

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How to Optimise Images for The Web

How to Optimise Images for The Web

Page titles are an important part of SEO that are often overlooked; they are tucked down at the bottom of the editing page and some might even use a generic name to simply describe what they are talking about on that page. Some might even use the name of the website as every page title. I know; frightening, isn't it?Tho...

Date: Fri 26th May 2017

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