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Search Engine Optimisation Articles

All articles, guides and advice on Search Engine Optimisation by the Smart Domain Group. We share the latest news and best tips based on more than 16 years getting proven results for our clients, and testing the latest techniques. From picking the right domain name to the latest Google algorithm updates, you’ll find it here.

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How did Google algorithm changes affect your website in 2018?

How did Google algorithm changes affect your website in 2018?

If you've noticed your results suddenly dropping, then it's likely down to Google changing its algorithms. At the Smart Domain Group, we are always on top of any changes and there were many changes that Google made to their algorithms in 2018.When it comes to Google algorithm changes, you need to make sure you keep an eye on them ...

Date: Tue 22nd January 2019

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The 4 Worst SEO Mistakes - How Can You Fix Them?

The 4 Worst SEO Mistakes - How Can You Fix Them?

When it comes to organic SEO on your website, there are elements that can help your rankings and elements that can hinder them. If you're vying for the top spot, you certainly don't want anything that's going to stop that from happening on your site.So, what are the elements that hurt your site and how can you fix them? If you read...

Date: Wed 28th November 2018

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How to Optimise a Page Title: What You Need to Know?

How to Optimise a Page Title: What You Need to Know?

Page titles are an important part of SEO that are often overlooked; they are tucked down at the bottom of the editing page and some might even use a generic name to simply describe what they are talking about on that page. Some might even use the name of the website as every page title. I know; frightening, isn't it?Though optimising page ...

Date: Wed 31st October 2018

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The Foundations of Search Engine Optimisation: How Your Monthly SEO Works

The Foundations of Search Engine Optimisation: How Your Monthly SEO Works

If you know nothing about SEO and how it works, then you might not know the ins and outs of how a website is optimised. Of course, amending keywords and adding additional, localised pages are two great ways of improving a website's rankings, but what are the other forms of SEO? We will be splitting this article up into three parts:Technica...

Date: Fri 27th July 2018

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Now Is The Time To Refine Your Approaches to Mobile and Desktop Searches

Now Is The Time To Refine Your Approaches to Mobile and Desktop Searches

Unless you've been living in a cave for the last few months (in which case, thank you for immediately visiting the Smart Domain Group's website upon your return), you'll be aware of the increasing importance of optimising websites for people searching for and viewing websites on mobile phones and tablets.But while it...

Date: Fri 11th May 2018

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Just What Are The SEO Mistakes You MUST Avoid?

Just What Are The SEO Mistakes You MUST Avoid?

When you're running a small business, or you've just started out in SEO, mistakes can be easy to make, especially when you're in a rush to optimise the website and its content. But don't panic though; we're here to help you through this somewhat tricky process and ensure you don't fall into the traps many other small bu...

Date: Thu 19th April 2018

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Google Algorithms: Should You Fear Them?

Google Algorithms: Should You Fear Them?

Website designers and business owners are constantly being bombarded with news about 'HUGE' Google algorithms. Fear and panic can easily be spread by SEOs, just at the sight of words like 'Panda' or 'Penguin.' But the reality is that these algorithms, and the changes made to them, shouldn't lead to th...

Date: Mon 2nd October 2017

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The Most Commonly Asked SEO Questions

The Most Commonly Asked SEO Questions

If you've got a website, the chances are you'll have heard the term 'search engine optimisation' before. With online competition fiercer than ever, search engine optimisation is absolutely vital. But do you know exactly what it means and what is involved? If not, don't worry; you're not alone! People acro...

Date: Mon 25th September 2017

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SEO or PPC; Which One Should You Use?

SEO or PPC; Which One Should You Use?

Both SEO (Search Engine Optimisation) and PPC (Pay Per Click) are widely used by businesses to rank highly in search engines. However, the question is always raised; SEO or PPC; which one should you use?SEO is a long-term investment that over time aims to get you to the top of the results in search engines. This takes time and r...

Date: Thu 21st September 2017

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How to Write the Perfect Meta Description

How to Write the Perfect Meta Description

Writing an informative and engaging Meta Description is vitally important to the success of any website in the search engine result pages. But you’d be surprised how many business owners and website companies neglect this fantastic opportunity to promote the business. It’s therefore even more vital to follow this helpful guide on how to...

Date: Mon 21st August 2017

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Google’s Panda: Poor quality content and your rankings

Google’s Panda: Poor quality content and your rankings

First released in February 2011, Google’s Panda algorithm is designed to lower the ranks of “low-quality sites”. This may seem like a good idea; of course you want bad sites to go to the bottom of Google and good sites to go to the top. But, what constitutes a “bad” site in Google’s eyes? And,...

Date: Thu 3rd August 2017

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The Seven Less Obvious On-Site SEO Issues

The Seven Less Obvious On-Site SEO Issues

Your website might look great and work as you want it; but there could be elements behind it that are ruining its ranking potential. Aside from the usual SEO basics - avoiding keyword stuffing, making relevant content, above-the-fold advertising and ensuring the users come first - there are many more subtle potential problem areas. In fact, there a...

Date: Wed 26th July 2017

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