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Search Engine Optimisation Articles

All articles, guides and advice on Search Engine Optimisation by the Smart Domain Group. We share the latest news and best tips based on more than 16 years getting proven results for our clients, and testing the latest techniques. From picking the right domain name to the latest Google algorithm updates, you’ll find it here.

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Should You Use an Exact Match Domain?

Should You Use an Exact Match Domain?

You might think that having an exact match domain is an easy way to guarantee your website is going to rank well in the search engines for your desired keyword. But it isn't anywhere near as simple or as easy as that. First things first; what is an exact match domain?Quite simply, an exact match domain is a domain name that incorporates th...

Date: Tue 31st March 2020

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Top Copywriting Tips To Improve Website Traffic

Top Copywriting Tips To Improve Website Traffic

Writing really engaging and interesting content is an incredibly important tool in generating trust and credibility and ensuring that your readers keep coming back for more. However, efficient SEO copywriting is a very effective way of maximising the number of visitors your website receives due to online searchers using the keyword phrase of y...

Date: Mon 30th March 2020

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What is SEO Competition Research?

What is SEO Competition Research?

... and how can SEO competitor research help your website?Often, SEO companies will talk about your "competitors". But, who are they? And, why do they matter so much? When we carry out SEO Strategies, we always look at a company's closest competitors; this isn't necessarily the competitors they have in the real world (though often...

Date: Fri 27th March 2020

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5 Top Site Auditing Issues and How To Fix Them

5 Top Site Auditing Issues and How To Fix Them

There are many reasons why you might not be getting as much traffic to your site as you should be. From your rankings being low to a blacklisted domain name, but what if your rankings are good and your domain is squeaky clean? Why aren't potential customers getting in touch?In this article we will take you through five of the biggest mistakes o...

Date: Tue 24th March 2020

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The Biggest Signs You're Choosing the Wrong SEO Company

The Biggest Signs You're Choosing the Wrong SEO Company

We've heard horror stories of other SEO companies that have not been the right choice for their customers. Whether they do a bad job, or just don't give the service they supposedly offer, there are a lot of companies out there that might not give you exactly what you need for the money you're paying.It's difficult to know which comp...

Date: Thu 27th February 2020

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How Will Voice Search Impact Your SEO in 2020?

How Will Voice Search Impact Your SEO in 2020?

With the constant rise in voice technology, from Alexa to Google Home, Alice from Yandex and AliGenie from Alibaba, website content needs to reflect the change in searches that are taking place. Customers are using their voice technology devices to search for what they need, rather than typing it in on their phones, tablets or laptops and this...

Date: Fri 31st January 2020

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How to Optimise for SEO and User Experience

How to Optimise for SEO and User Experience

Getting users to your website is difficult; engaging users and keeping them on your website is even harder. So, putting the two of them together and trying to keep users interested enough from their initial search right through to their purchase is extremely difficult.Of course, the idea of SEO is to get your site found by users, and a pa...

Date: Wed 30th October 2019

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How to Respond Well to Online Reviews

How to Respond Well to Online Reviews

Online reviews are gold dust in terms of off site SEO and can be difficult to obtain. Sometimes it can be awfully hard to get customers to leave reviews, even if you beg them for feedback. But, when you have a system that works and are starting to get online reviews, it doesn't just stop there; you need to respond to them too.This inevitably sh...

Date: Wed 26th June 2019

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The Six Major Aspects of Technical SEO It's Important To Master

The Six Major Aspects of Technical SEO It's Important To Master

It may sound daunting but if you can master the major aspects of technical SEO, your website will better appeal to Google and the other search engines and will provide users with an even better user experience. In turn, this will lead to greater traffic numbers to the site and potentially more of those all-important sales enquir...

Date: Thu 20th June 2019

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Why Is User Experience So Important?

Why Is User Experience So Important?

When designing and creating your site the UX (or user experience) is something that may be missed. There are many reasons why this could happen, from just not thinking about the end user to being too close to the design and content that you can't see the wood for the trees. Good UX is not just important for your us...

Date: Thu 20th June 2019

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Five Reasons Why Your Rankings Have Dropped and How to Fix Them

Five Reasons Why Your Rankings Have Dropped and How to Fix Them

Everyone who works in the SEO industry knows that sometimes all the work in the world won't stop someone's rankings dropping. It's frustrating, especially when you're unsure as to why it's happened or how to fix it. In this article, we'll discuss why rankings may suddenly drop in the first place and then what to do once they...

Date: Wed 29th May 2019

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A Guide to Google Analytics Terms

A Guide to Google Analytics Terms

When it comes to Google Analytics, there are many terms that we use when describing how well your website is doing. When using the Smart Domain Group to carry out SEO on your site, we will always send you a report detailing a range of factors that are affected by traffic to your site.Many of the key areas we look at are: th...

Date: Tue 22nd January 2019

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