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Search Engine Optimisation Articles

All articles, guides and advice on Search Engine Optimisation by the Smart Domain Group. We share the latest news and best tips based on more than 16 years getting proven results for our clients, and testing the latest techniques. From picking the right domain name to the latest Google algorithm updates, you’ll find it here.

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How to Optimise for SEO and User Experience

How to Optimise for SEO and User Experience

Date: Wed 30th October 2019

Getting users to your website is difficult; engaging users and keeping them on your website is even harder. So, putting the two of them together and trying to keep users interested enough from their initial search right through to their purchase is extremely difficult.Of course, the idea of SEO is to get your site found by users, and a pa...

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How to Respond Well to Online Reviews

How to Respond Well to Online Reviews

Date: Wed 26th June 2019

Online reviews are gold dust in terms of off site SEO and can be difficult to obtain. Sometimes it can be awfully hard to get customers to leave reviews, even if you beg them for feedback. But, when you have a system that works and are starting to get online reviews, it doesn't just stop there; you need to respond to them too.This inevitably sh...

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The Six Major Aspects of Technical SEO It's Important To Master

The Six Major Aspects of Technical SEO It's Important To Master

Date: Thu 20th June 2019

It may sound daunting but if you can master the major aspects of technical SEO, your website will better appeal to Google and the other search engines and will provide users with an even better user experience. In turn, this will lead to greater traffic numbers to the site and potentially more of those all-important sales enquir...

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Why Is User Experience So Important?

Why Is User Experience So Important?

Date: Thu 20th June 2019

When designing and creating your site the UX (or user experience) is something that may be missed. There are many reasons why this could happen, from just not thinking about the end user to being too close to the design and content that you can't see the wood for the trees. Good UX is not just important for your users, but for search ...

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Five Reasons Why Your Rankings Have Dropped and How to Fix Them

Five Reasons Why Your Rankings Have Dropped and How to Fix Them

Date: Wed 29th May 2019

Everyone who works in the SEO industry knows that sometimes all the work in the world won't stop someone's rankings dropping. It's frustrating, especially when you're unsure as to why it's happened or how to fix it. In this article, we'll discuss why rankings may suddenly drop in the first place and then ...

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A Guide to Google Analytics Terms

A Guide to Google Analytics Terms

Date: Tue 22nd January 2019

When it comes to Google Analytics, there are many terms that we use when describing how well your website is doing. When using the Smart Domain Group to carry out SEO on your site, we will always send you a report detailing a range of factors that are affected by traffic to your site.Many of the key areas we look at are: the Bounce Rate, the n...

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How did Google algorithm changes affect your website in 2018?

How did Google algorithm changes affect your website in 2018?

Date: Tue 22nd January 2019

If you've noticed your results suddenly dropping, then it's likely down to Google changing its algorithms. At the Smart Domain Group, we are always on top of any changes and there were many changes that Google made to their algorithms in 2018.When it comes to Google algorithm changes, you need to make sure you ...

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The 4 Worst SEO Mistakes - How Can You Fix Them?

The 4 Worst SEO Mistakes - How Can You Fix Them?

Date: Wed 28th November 2018

When it comes to organic SEO on your website, there are elements that can help your rankings and elements that can hinder them. If you're vying for the top spot, you certainly don't want anything that's going to stop that from happening on your site.So, what are the elements that hurt your site and how can you fix them? If you read...

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How to Optimise a Page Title: What You Need to Know?

How to Optimise a Page Title: What You Need to Know?

Date: Wed 31st October 2018

Page titles are an important part of SEO that are often overlooked; they are tucked down at the bottom of the editing page and some might even use a generic name to simply describe what they are talking about on that page. Some might even use the name of the website as every page title. I know; frightening, isn't it?Though optimising page ...

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The Foundations of Search Engine Optimisation: How Your Monthly SEO Works

The Foundations of Search Engine Optimisation: How Your Monthly SEO Works

Date: Fri 27th July 2018

If you know nothing about SEO and how it works, then you might not know the ins and outs of how a website is optimised. Of course, amending keywords and adding additional, localised pages are two great ways of improving a website's rankings, but what are the other forms of SEO? We will be splitting this article up into ...

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Now Is The Time To Refine Your Approaches to Mobile and Desktop Searches

Now Is The Time To Refine Your Approaches to Mobile and Desktop Searches

Date: Fri 11th May 2018

Unless you've been living in a cave for the last few months (in which case, thank you for immediately visiting the Smart Domain Group's website upon your return), you'll be aware of the increasing importance of optimising websites for people searching for and viewing websites on mobile phones and tablets.But while it's becoming esse...

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Avoid the Mistakes Many Small Businesses and SEO Rookies Make!

Avoid the Mistakes Many Small Businesses and SEO Rookies Make!

Date: Thu 19th April 2018

When you're running a small business, or you've just started out in SEO, mistakes can be easy to make, especially when you're in a rush to optimise the website and its content. But don't panic though; we're here to help you through this somewhat tricky process and ensure you don't fall into the traps many other small bu...

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