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Paid Search (PPC) Marketing

Articles about marketing your business effectively using Pay Per Click marketing techniques.

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Google AdWords vs. Google Ads: Is there any difference?

Google AdWords vs. Google Ads: Is there any difference?

Date: Mon 30th July 2018

With Google Ads coming into existence and updating over the next few months, two questions come to mind:Why has Google done this?What is the difference between AdWords and Ads?The simple answer is that ads aren't just words anymore. They come in many different forms and mediums on YouTube, Google Maps and other partnered sites and apps. Ca...

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How to Improve Paid Search Campaigns for Small Business Owners

How to Improve Paid Search Campaigns for Small Business Owners

Date: Mon 18th September 2017

We've talked about the pros (and cons) of using Paid Search and paid SEO for your website on our blog before, but what happens when you put money into it and you don't get any traffic? What are you doing wrong? What can you do to make your Paid Search work? In this article, we'll be discussing how to improve pai...

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New Google Adverts for Local Businesses With Location Extensions

New Google Adverts for Local Businesses With Location Extensions

Date: Wed 22nd March 2017

Google is rolling out new display adverts for local businesses. The new format is available via Google Adwords and is used by the Display Network which generally appears on websites, blogs and other general locations, rather than in search results. The new Google adverts for local businesses have already been shown to increase the response rates in...

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Google's Big Change to Paid Search Means More Competition

Google's Big Change to Paid Search Means More Competition

Date: Wed 24th February 2016

A big paid search change by Google will now make PPC much more competitive. The search engine has increased the number of paid search advertising slots which appear at the top of search results, but at the same time has removed advertising entirely from the right side of the pages. The change has already b...

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What is Pay Per Click Advertising?

What is Pay Per Click Advertising?

Date: Wed 5th December 2012

Increasingly the Internet is evolving into an advertising fuelled medium. Most users expect web services to come free of charge (for example Facebook, YouTube, etc.), so the web based companies providing these services collect revenues by selling advertising space.For many years banner advertising was the only real option, with advertisers paying t...

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