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Marketing Articles written and shared by the Smart Domain Group. Get advice, tips and resources for promoting your business. These include digital marketing methods such as Search Engine Optimisation, Social Media, Direct & Email Marketing and more...

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Importance of customer service and following up enquiries

Importance of customer service and following up enquiries

It’s a strange thing, but one of the most often forgotten aspects of Internet business, especially amongst small business owners, is customer service. How can the importance of customer service and following up enquiries be overlooked?How many times have you emailed an enquiry to a business that either never got answered or was answered with ...

Date: Tue 20th November 2012

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Web News: Big Brother?

Web News: Big Brother?

A bit of a lull after the US elections and not all that much happening in web news this week, although Google have released some interesting figures about governmental surveillance requests leading to a bunch of marginally paranoid articles around the web.Every six months search engine leaders Google release a transparency report listing which gove...

Date: Wed 14th November 2012

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Essential Basics of Search Engine Marketing

Essential Basics of Search Engine Marketing

Search engine marketing encompasses a range of marketing techniques and advertising systems to focus business promotion on search engines, which have become the most commonly used tool online and the first port of call for people looking to find all kinds of services and products. Aiming to stand out through search engine optimisation, paid placeme...

Date: Tue 13th November 2012

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Geo-Targeting your SEO

Geo-Targeting your SEO

Search engine optimisation is the boom business on the Internet as more and more website owners learn to appreciate the power of search engines like Google for Internet marketing. Just a few years ago SEO was confined to web designers and a few multinationals but today everyone is getting in on it and at the same time th...

Date: Wed 7th November 2012

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More Hardware Warfare

More Hardware Warfare

It's been another week where the focus of the Internet has been on the hardware manufacturers rather than the web itself.In the wake of Apple releasing new iPad models just months after their last release, prompting cries of planned obsolescence gone too far, some new figures have shown the tide may well be turning against...

Date: Mon 5th November 2012

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Choosing the right domain name

Choosing the right domain name

They're a tiny thing domain names; just a handful of letters and words you will spend hours, days and maybe even weeks agonising over if you really want your website to succeed. The web has been one of the fastest growing media formats for over a decade and already so many of the best names have been claimed, lea...

Date: Fri 2nd November 2012

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The Basics of Domain Names

The Basics of Domain Names

Domain names are one of the lowest cost elements of web design but are also one of the most valuable; they are the "www.yourwebsite.com" website address that enables people all over the world to quickly find you amongst millions of sites online. Getting a memorable one can make or break a business especially if you're based entirely o...

Date: Thu 1st November 2012

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Web News; Tablet Wars!

Web News; Tablet Wars!

Last week's web and technology news was all about the latest tablets to come onto the market, with some unexpected results.Microsoft unexpectedly released a tablet, Microsoft Surface, which has done something really interesting with the standard tablet set up. They did an amazing job keeping the project development under wraps and took everyone...

Date: Mon 29th October 2012

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Search engine giant Google’s share price nosedives

Search engine giant Google’s share price nosedives

The big online news of last week was the dramatic nosedive of search engine Google’s share price which dropped 8% after the accidental early release of their third quarter financial reports, it could have gone further but trading was stopped.A large part of the problem seemed to be that the figures leaked out minus an explanatory statement fr...

Date: Tue 23rd October 2012

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Get a free search engine boost for your business with Google Places

Get a free search engine boost for your business with Google Places

Google is about more than just a search engine, the web giant offers all kinds of cloud services, email and their stunning Maps and Earth systems as well. One of their lesser known products is Google Places, which combines elements of search and Maps in a way that can really benefit small businesses, plus it’s free ...

Date: Wed 17th October 2012

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Google’s update fever means big changes to SEO

Google’s update fever means big changes to SEO

After many years of very occasional updates, the last two years, and the last fortnight in particular, have been times of huge change at Google. The world’s leading search engine, that every Internet marketing department wants their websites at the top of, is working hard to rid itself of search engine spam and a range of ‘black hat&rsq...

Date: Wed 17th October 2012

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