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articles about marketingMarketing Articles written and shared by the Smart Domain Group. Get advice, tips and resources for promoting your business. These include digital marketing methods such as Search Engine Optimisation, Social Media, Direct & Email Marketing and more...


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Chatbots: The Future of Marketing?

Chatbots: The Future of Marketing?

Date: Wed 30th March 2016

The Twitter account of a new artificial intelligence chatbot from Microsoft has been making headlines this week. Since being launched, Tay has been plagued with problems. Built to communicate with millenials (those born between 1980-2000), the chatbot is supposed to learn through conversation, but has instead repeated racist and sexist content befo...
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The end for Google PageRank public scores

The end for Google PageRank public scores

Date: Wed 16th March 2016

The end of Google PageRank Public scores has finally arrived. For the past few years, Google has been encouraging website owners to move away from looking at their PageRank metrics as the most important measure of success. That included removing it from Google's own Webmaster Tools (Now Search Console), not including it in the Chrome browser, a...
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Businesses can now edit Google's Knowledge Graph

Businesses can now edit Google's Knowledge Graph

Date: Thu 11th February 2016

Businesses can now edit Google's Knowledge Graph. This is the information that Google displays to the right of search results for brands and businesses, which is based on rich data previously pulled from publicly available sources.While this tends to affect larger companies, it's worth knowing as often changes of address, contact details an...
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The most popular Google searches in 2015

The most popular Google searches in 2015

Date: Thu 17th December 2015

Want to know what became the most popular Google searches in 2015? Each year, the company has released a collection of the top terms that users have typed into the search engine, and in 2015 they've now separated the data into 20 different categories for the UK.And although you can probably predict the top terms for some categories, there are a...
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What is the future of Google+?

What is the future of Google+?

Date: Thu 26th November 2015

Trying to predict the future of Google+ is still difficult, despite a massive redesign currently being released to users. The social network was launched by Google back in 2011. Initially seen as a potential competitor to Facebook, Google+ evolved to become a social layer which ran across all Google services, including Youtube. But after 4 years, e...
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Why you should plan your Christmas Marketing early this year

Why you should plan your Christmas Marketing early this year

Date: Wed 23rd September 2015

The holiday season will see a big boost for businesses. Retailers will expect to see an increase in sales in the run-up to Christmas with new products and promotions aimed at gift buyers. And the seasonal weather also means potentially big demand for heating engineers, plumbers and other related services. Which is why you should plan your Christmas...
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The Difference Between Domains and Websites

The Difference Between Domains and Websites

Date: Thu 3rd September 2015

We always try to avoid industry buzzwords and jargon. But some are unavoidable with web design and marketing. One example is the difference between your Website, and the Domain Name which allows people to access it easily. The difference between domains and websites can lead to confusion whether you're buying a new website address (domain), or ...
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Apple Continues to Fade as Skeuomorphic Design Dies

Apple Continues to Fade as Skeuomorphic Design Dies

Date: Sun 6th January 2013

Besides inspiring many otherwise sane people to part with vast sums of money for below standard products produced under highly questionable ethics, Apple's rise to power in recent years has also had a phenomenal impact on graphic and web design.White minimalist graphic design never truly dies but Apple's reflective table, curved edges and 3...
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2013 web predictions and the confusing Google zoo

2013 web predictions and the confusing Google zoo

Date: Sat 5th January 2013

The web is currently awash with various expert gurus making their "predictions" for 2013. It’s remarkably easy to be an Internet guru these days, well over 50% of the predictions I’ve seen have been as vacuous as “mobile will grow this year” or “social will continue to be popular”; look out Nostradamus....
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Starting an Online Business: Internet Marketing

Starting an Online Business: Internet Marketing

Date: Thu 3rd January 2013

Getting a fully functional website and email set up is the first stage of getting a business online, next you have to think about letting people know it’s there, unsurprisingly, the best way to do that is online with Internet marketing.A common misconception, or simply unconsidered thing for new website owners, is assuming that once the websi...
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Black Friday Breaks Records

Black Friday Breaks Records

Date: Tue 27th November 2012

The big web news over the last week was something of a crossover between the web and the real world; Black Friday. A regular feature in the US for some time, it has started working it's way into Europe thanks largely to the Internet, falling on the Friday before Thanksgiving. Far from referring to some stock market crash, Black Friday is all ab...
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Core Skills in Web Design

Core Skills in Web Design

Date: Fri 23rd November 2012

Web design is a very new skill compared to similar marketing mediums like graphic design, photography, copywriting or filmmaking; it is often an amalgam of all of the above worked into a youthful medium which is still finding it’s true place and identity in the world. So what are the core skills in web design?Graphic designWebsite design is m...
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