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Marketing Articles

Marketing Articles written and shared by the Smart Domain Group. Get advice, tips and resources for promoting your business. These include digital marketing methods such as Search Engine Optimisation, Social Media, Direct & Email Marketing and more...

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Is Now the Time to Move to Https?

Is Now the Time to Move to Https?

It's been years in the making, but it seems that in the next few weeks, if not already, Google and potentially other website browsers will begin marking non-https websites as 'not secure'.Armed with this knowledge, and the fact that Google has previously stated that it may take https and SSL certificates into consideration when ranking ...

Date: Wed 18th July 2018

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Is Your Local Search Marketing Up To Scratch?

Is Your Local Search Marketing Up To Scratch?

For small businesses and start-ups, local search marketing is massively important. But many don't consider it necessary and others don't even know it exists! This is a mistake that you mustn't make, as having a strong presence in local search results is fundamental to conversions and enquiries.Put simply, a local ...

Date: Mon 16th October 2017

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Google Posts: What could they mean for your business?

Google Posts: What could they mean for your business?

As we know, Google is always looking to improve its algorithms and the services it provides its users; with this in mind, they have recently brought out 'Google Posts' (albeit only in America at the moment.) Originally tested during the 2016 U.S elections, Google Posts offered candidates the ability to submit updates that would appear direc...

Date: Tue 25th July 2017

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Google Recommend Switch From Mobile to Responsive Sites ASAP!

Google Recommend Switch From Mobile to Responsive Sites ASAP!

If you currently have a mobile website for your business, Google recommends any swap to a responsive site happens as soon as possible. The reason is that the mobile-first search index will be arriving soon. And that will have implications if you make the switch after Google has changed to prioritising mobile. The mobile-first index was originally a...

Date: Thu 22nd June 2017

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Google Updates: Should We Be Told More?

Google Updates: Should We Be Told More?

Once upon a time, Google gave us information on their updates pre-release. These updates were regularly announced and would include details on the changes being made to their ranking algorithms. This gave SEO companies and organisations the chance to react and ensure their websites were up to par. So should we be given more information about upcomi...

Date: Tue 16th May 2017

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'Project Owl' - The Google Attack on Fake News And Wrong Content

'Project Owl' - The Google Attack on Fake News And Wrong Content

‘Search can always be improved’ says Google as they release a new update for their search engine. In a recent blog post, they went through what their new update, titled ‘Project Owl’ and what it will be bringing in.Throughout the years, Googles search engine has gone through many changes and updates. This was to combat websi...

Date: Fri 28th April 2017

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Mobile-First Indexing: What you need to know

Mobile-First Indexing: What you need to know

For small businesses and start-ups, local search marketing is massively important. But many don't consider it necessary and others don't even know it exists! This is a mistake that you mustn't make, as having a strong presence in local search results is fundamental to conversions and enquiries.Put simply, a local business is any busines...

Date: Thu 13th April 2017

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Why It's Time For Every Business Website To Use HTTPS

Why It's Time For Every Business Website To Use HTTPS

How secure is your business website? If you use online banking, you may have noticed that the website address will begin with https (as ours does), which indicates that the data you enter is encrypted via SSL. But it's not become a necessity unless you run an eCommerce business and need to collect credit card or other sensitive data. So you mig...

Date: Mon 28th November 2016

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Combining Web Design, Marketing and Hosting Benefits Your Business

Combining Web Design, Marketing and Hosting Benefits Your Business

It's possible that you have arranged the web design and marketing for your company through different providers. Or you may have invested in your own website hosting. Having different suppliers can work, but in most cases, you'll find that combining web design, marketing and hosting benefits your business.One m...

Date: Thu 3rd November 2016

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How to Let Your Customers Help Your Marketing

How to Let Your Customers Help Your Marketing

Why not make your life a little easier and let your customers help your marketing? We all know how much time and effort it takes to run a growing company. And you still need to be able to promote yourself and attract new business to keep the momentum going.The most successful business owners and managers know when to delegate and outsource. You may...

Date: Wed 12th October 2016

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New Search Data in Google My Business Insights

New Search Data in Google My Business Insights

There's new search data in Google My Business Insights. The dashboard which is part of your listing on Google Maps and Google+ will now include more detailed information on customer visits.For the first time you'll be able to see the total number of views for your Google listing, and also whether the visitors came from Google Search or Goog...

Date: Wed 10th August 2016

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How to Target Your Perfect Customers

How to Target Your Perfect Customers

Want to increase the odds of your business growing successfully? By defining and understanding your perfect customers, you’re able to target your website, marketing and promotion with them in mind. It doesn’t mean you have to turn away anyone who doesn’t match your idea of perfect, but it does increase your success with the people...

Date: Wed 8th June 2016

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