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Email Marketing Articles from the in-house team of specialists at the Smart Domain Group. Find tips, advice and best practice guides to making the most from promoting your business via email.


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5 Top Tips to Improve Your Email Marketing Campaigns

5 Top Tips to Improve Your Email Marketing Campaigns

Date: Wed 31st October 2018

If your email marketing campaigns aren't working the way the should, then you might be missing a few vital tricks. You may be losing ROI with emails that don't quite hit the spot for your customers; so below are five top tips to improve your email marketing campaigns.PersonalisationYou need to make your email marketing campaigns as per...
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Craft the Perfect Marketing E-Mail

Craft the Perfect Marketing E-Mail

Date: Mon 11th September 2017

With the amount of e-mails that flood our inboxes daily, sending one that will actually attract the receiver is hugely important. Making yours stand out and promote your brand in the right way will make all the difference. Learning how to craft the perfect marketing e-mail takes time but is well worth it in the long term. Our helpful guide will tak...
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What You Need to Know: The Ultimate Email Marketing Checklist

What You Need to Know: The Ultimate Email Marketing Checklist

Date: Mon 14th August 2017

When it comes to email marketing, you might think “well that’s pretty easy, you’re just sending someone an email!” Well, yes, that’s true, but that’s only the first part. It’s the marketing that’s the hard bit. Just like this title: The Ultimate Email Marketing Checklist. Fancy, right? It’s desi...
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E-mail Marketing is Still Effective; Don’t Believe the Naysayers!

E-mail Marketing is Still Effective; Don’t Believe the Naysayers!

Date: Mon 31st July 2017

Despite what many marketing and web design companies may tell you, e-mail marketing is still effective. Some wrongly consider it outdated and obsolete. But in all honesty, it’s still one of the most effective marketing techniques any small business can employ, even in 2017.In fact, 59% of B2B marketers consider e-mail marketing the most effec...
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Top tips for Christmas Email Marketing

Top tips for Christmas Email Marketing

Date: Wed 19th October 2016

The holiday season will soon be approaching, and while many set out to enjoy the festivities, your marketing team may soon feel snowed under by last minute campaign ideas and tight deadlines.Kicking off with Halloween, followed by Thanksgiving, Black Friday Weekend and Cyber Monday, there is a very short time frame leading up to Advent and Christma...
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Improve The Success Of Your Email Marketing Campaigns

Improve The Success Of Your Email Marketing Campaigns

Date: Wed 18th May 2016

One thing that unites almost every successful internet business is that they all use effective email marketing. We may choose to ignore social media or avoid using search engines, but checking our email inbox is generally unavoidable. If new and existing customers have already expressed a good level of interest in your company by sharing their emai...
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Basics of Email Marketing and Mailing Lists

Basics of Email Marketing and Mailing Lists

Date: Fri 16th November 2012

Email marketing is a simple technological improvement on traditional direct mail marketing methods. Just like letters, e-mails offer the chance to put across more information than a typical advert and utilising a list broker or your own internal data lists campaigns can be highly targeted to the people most likely to be interested in them. One of t...
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The Benefits of Email Marketing

The Benefits of Email Marketing

Date: Fri 20th April 2012

Email marketing is another great way of promoting your services or products to customers and introducing new offers and promotions to them. While you may think that all advertising emails are immediately put into the trash can, some can be very effective. Used in the right way, the benefits of email marketing can dramatically increase your website&...
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