There are a lot of ways to run social media campaigns; as a business, yourself or hiring someone else to do it. At the end of the day everyone should be marching to the beat of a similar marketing drum. Whether you’re doing something incredibly innovative or just putting out the same kind of things as everyone else, it still has to generate interest. Obviously, the more comments, likes, retweets
SEO has always been a way to help improve your search engine results. However, there are ways out there to cause the opposite effect. Negative SEO is used by fake/bad SEO companies to cause websites to drop. This can also be done by a competitor. In the same fashion, as standard SEO, there are many ways in which negative SEO can be implemented. Some people don’t believe negative SEO exists.
The Facebook F8 annual conference has taken place in San Jose. The main headline grabbing announcement was about augmented reality. But rather than spend our time looking at the Oculus Rift virtual reality headset, we’d rather look at the more important news for business owners. And as Facebook adds more tools for small businesses, there’s plenty to look forward to. Free Facebook Workplace: There are various tools which
A massive change is coming to Google and it’s ranking algorithm. Orientated around mobile search, this update is to focus on the ranking of mobile friendly websites. Over the past 5 to 6 months, the search industry and been discussing what are the possible outcomes of this update and what it means for non-responsive websites. This will quickly become another large ranking factor when it comes to SEO of websites.
With advancements over the past few years in how Facebook can be used by businesses, it’s no surprise that many small companies are beginning to reach out where, before, they may have been too afraid to tread. Though advertising on social media can seem like a daunting task to some, the gauntlet has been thrown on the ground ready to be picked up by small business owners everywhere. With advertising,
Adobe Fireworks is a very old, but efficient UI development tool. It boasts a wide range of tools and features that are essential for any beginner or professional developer. Not only that, there are many online sources that offer downloadable resources to aid in your projects. However, Adobe Fireworks is slowly becoming a thing of the past due to Adobes decision to feature freeze Fireworks. Back on May 6th 2013,
Adobe Fireworks was developed many years ago, but still offers its users a very useful range of tools when designing UIs (User Interface) and icons. It boasts a wide range of tools that aid any designer or developer in creating a product. However, due to its age and its feature freeze back in 2013, it is slowly becoming unusable on the latest Mac operating systems and is being caught up by
What makes typography ‘good’? And, more importantly, what exactly is it? Broadening your designing mind to the different applications of ‘good’ typography will enhance the way you make websites and change the way you look at others. The basic definition of typography is: the art and technique of arranging type. Essentially how text looks on a page. From how far apart the letters or words are, to their alignment, contrast
Google is rolling out new display adverts for local businesses. The new format is available via Google Adwords and is used by the Display Network which generally appears on websites, blogs and other general locations, rather than in search results. The new Google adverts for local businesses have already been shown to increase the response rates in testing, so it’s worth checking them out. The benefit for local businesses is
SEO relies heavily on keywords as they represent the phrases or terms that you would search in Google. When you are looking for a plumber, you would search something like ‘Plumbers in Kent’. The term ‘plumbers’ is a keyword which will then bring back results for this term. This is often then followed up by a location so the results are localised. Our beginners guide to SEO starts by explaining